SKYCLARYS was the first advancement in Friedreich ataxia (FA) since its discovery in 1863 by Nikolaus Friedreich, but the news wasn’t convincing patients to try it. They needed to hear it from an FA expert, but they didn’t trust their doctors. So, we resurrected the guy who discovered the disease. Knowing patients lean on dark humor and social media to cope with FA and connect with others, we created a dark comedy social media series that highlights the benefits of SKYCLARYS. We gave the audience the disease expert they were looking for in Nik, helping patients come together and make informed treatment decisions—through laughter.