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Bronze Award
Heart of a Woman
Monzino Cardiology Center
Italy
2026
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Entrant Company
VML Italy
Launch Country
Italy
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Health Awareness & Advocacy
Medium
Branded Entertainment & Content
Category
Experience / Activation
The creative idea stems from the awareness that the portrayal of heart attacks in the media often focuses solely on male symptoms. This has led to an incorrect and generalized interpretation of symptoms which, for women, are quite different. We hope that this project can help draw attention to the issue and promote greater awareness of cardiovascular health, for everyone.
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