Bronze
Award
Grease Blots
BetterHelp
Germany
2026
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Entrant Company
Miami Ad School Europe
Launch Country
United States
Program
Clio Health 2026
Advertiser Category
Student
Category
Direct
We turned Domino’s biggest liability—grease—into BetterHelp’s most effective media asset. By printing a frame on box liners, the pizza’s grease formed a natural Rorschach inkblot, turning packaging into a mental health diagnostic tool. Our partnership converted a "depression meal" into a direct path to professional care.
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