Bronze
Award
Balls for Balls
FAQ YOU / Borussia Dortmund
Germany
2026
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Entrant Company
SAINT ELMO´S GERMANY
Launch Country
Germany
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Health Awareness & Advocacy
Medium
Culture
Category
Culturally Relevant
Testicular cancer is the most common cancer in men aged 15-35. Early detection helps, but young men often feel too embarrassed to get checked. Health brand FAQ YOU wanted to help men get over this mental obstacle.
FAQ YOU partnered with Borussia Dortmund football club (BVB) to launch Balls for Balls: Get your balls touched by a doctor to get a ball touched by BVB players. By turning fan passion into motivation, and replacing stigma with incentive, FAQ YOU got over 1200 fans to line up for this literal ball exchange.
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