Entrant Company
Hongik University
Advertiser Category
Student
Category
Creative Use of Media
In Brazil's favelas, children play football in narrow alleyways using flip-flops as goalposts — the same alleyways where dengue-carrying mosquitoes hunt during the day. Moskeeper, created for Coral Paints, replaces those fragile flip-flop goalposts with vibrant mural goalposts painted directly onto alley walls. The paint contains micro-encapsulated repellent that activates with every ball strike, turning dangerous alleyways into safe zones. A campaign that protects children's dreams by turning their daily play into a frontline defense against dengue.
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