Bronze
Award
It's not a shortcut. It's healthcare.
Ro
United States
2026
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Entrant Company
Ro In-House
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Health Institutions & Services
Medium
Integrated
Reframing GLP-1s from “shortcut” to legitimate healthcare, this campaign confronted stigma head-on—using Serena Williams’ real story to shift perception, build trust, and empower more patients to seek care.
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