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Entrant Company
ReSurge International
Launch Country
United States
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Health Awareness & Advocacy
Medium
Creative Effectiveness
Category
National
Every two seconds, someone dies from a surgically treatable condition — yet access to safe surgery remains one of the most overlooked global health crises.
"Closing the Gap," a campaign for the non-profit ReSurge International, brings visibility to millions of people living with burn injuries, acid attack scars, traumatic wounds, and congenital conditions who lack access to reconstructive surgery.
Through documentary film, powerful patient portraits, and bold public installations, the campaign challenges the common perception of "plastic surgery" as cosmetic luxury and reframes it as essential healthcare that restores function, dignity, and opportunity.
By centering the voices of survivors and the surgeons working alongside them, Closing the Gap invites audiences to reconsider what reconstructive surgery truly means — and to help close the global gap in access to life-changing care.