Entrant Company
Publicis Conseil
Program
Traditional Mediums
Advertiser Category
Health Institutions & Services
Category
61 Seconds to Five Minutes
Launched on World Cancer Day, the film Lucie follows the journey of a young woman from birth to her battle with a rare form of cancer, blending authentic medical imagery with a poetic narrative.
Beyond emotion, the film offers a rational demonstration of the transformative impact of science on our lives. It reminds us that diseases once fatal are now manageable, thanks to scientific progress.
The film reshapes perceptions of science and highlights the tangible impact of every donation in the fight against cancer.