GAP: GAP: Building Cultural Relevance Through Music and Movement

Shortlist Award

GAP: Building Cultural Relevance Through Music and Movement

GAP

United States

2026

Entrant Company

OMD

Entry Type

Mixed

Launch Country

United States

Program

Clio Creator 2026

Medium Types

Brand

Medium Types

Creative Effectiveness

Gap Rhythm brought together partnerships with KATSEYE and Young Miko to create culturally relevant moments at the intersection of music, style, and self-expression. Rather than standalone campaigns, both initiatives were part of Gap’s broader cultural relevance strategy, leveraging the brand’s longstanding connection to music and culture to engage new audiences through creator and talent-led storytelling. Together, the campaigns drove meaningful engagement, expanded reach, and reinforced Gap’s role in contemporary culture.

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