Silver
Award
Rice of Glory
Super Extra
Ecuador
2025
Share:
Entrant Company
Grey Argentina
Entry Type
Product/Service
Program
Clio Awards 2025
Medium Type
Professional
Medium
Direct
Category
Use of Product
Rice of Glory is a nod to Willy Wonka´s golden ticket experience, bringing a disruptive and exciting experience to an everyday product and inviting Ecuadorians to look at Super Extra with “other eyes.”
Credits
Advertising Agency
Grey Argentina
Buenos Aires
Advertiser / Brand
Super Extra
Guayaquil
Advertising Agency
Maruri
Guayaquil
Advertising Agency
Grey Argentina
Buenos Aires
Advertising Agency
Grey Brazil
Sao Paulo
Agency Network
Grey
NY
Holding Company
WPP
NY
Production Company
Landia
Buenos Aires
Chief Creative Officer
Pipo Morano
Maruri
Chief Creative Officer
Hernán Kritzer
Grey Argentina
Chief Creative Officer
Manir Fadel
Grey Brazil
Global Creative Partner
Diego Medvedocky
Grey
Global CCO
Gabriel Schmitt
Grey
General Manager
Diego Garcia
Super Extra
Executive Creative Director
Juan Ure
Executive Creative Director
Gonzalo "Montaña" Fernández
Chief Creative Officer
Joao Caetano
Grey Brazil
Creative Director
Matías Aguilú
Grey Argentina
Creative Director
Francisco Ibarrola
Grey Argentina
Creative Director
Andrés Monge
Maruri
Creative Director
Samantha Coronel
Maruri
Creative Director – Head of Art
Constanza Rossi
Production Manager
Emiliano Alvarenga
Grey
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