The murder trial of Kazakhstan’s government ex-minister, who killed his wife Saltanat Nukenova, gained global attention. Saltanat’s name became a symbol of the fight against domestic violence. Soon after, Parliament passed the Law criminalizing domestic abuse. People called it ‘Saltanat’s Law’. But as public focus faded, the violence continued… To bring the issue back into the light, Saltanat Light was created: a restored neon sign from once iconic women’s clothing store named ‘Saltanat’, brought back by Citix, DOOH company, and connected to an AI system scanning media in real time. Each time a domestic violence case is reported, the sign blinks - as do over 100 Citix digital billboards across the country. Each screen leads to a Telegram bot developed with the UN, helping women understand and use the ‘Saltanat’s Law’.