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Bronze Award
Patient
Krung Sri First Choice
Thailand
2026
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Entrant Company
Leo Thailand
Entry Type
Product/Service
Launch Country
Thailand
Program
Clio Awards 2026
Medium Type
Professional
Medium
Film
Category
31 Seconds to 60 Seconds
This is an online film for “Fast Approval” campaign by First Choice cash card. “This year, we came up with a new way to tell the story of ‘fast approval’ with a more empathetic approach—focusing not just on how fast our process is, but on how our clients feel while waiting. Because we know that every second that passes as they wait for their loan approval can be painful. In other words, we understand that waiting hurts.”
Credits
Advertising Agency
Leo Thailand
Bangkok
Financial lending business
Ayudhya Capital Services Co., Ltd.
Bangkok
Advertising Agency
Leo Thailand
Bangkok
Holding Company
PUBLICIS GROUPE
Paris
Holding Company
PUBLICIS GROUPE
Paris
Production Studio
Factory01
Bangkok
Chief Creative Officer
Prasert Vijitpawan
Leo Thailand
Head of Marcom, Branding & Digital MKT
Atthasit Phaothanyalak
Ayudhya Capital Services Co., Ltd.
Chief Creative Officer
Prasert Vijitpawan
Leo Thailand
Executive Creative Director
Thiti Boonkerd
Leo Thailand
Copywriter
Norawit Saratsamith
Leo Thailand
Copywriter
Shanya Jiwachotkamjorn
Leo Thailand
Art Director
Teerawat Kraiarb
Leo Thailand
Account Management Director
Rathawan Sukanake
Leo Thailand
Group Account Director
Pattra Ketsamathi
Leo Thailand
Producer
Rungrudee Chinpratan
Leo Thailand
Account Manager
Suthikarn Saeju
Leo Thailand
Head of Strategic Planning
Doungjai Sawasdee Moyon
Leo Thailand
Strategic Planner
Puree Preyaprawat
Leo Thailand
Director
Wuthisak Anarnkaporn
Factory01
1st Asst. Dir.
Mattanee Uajarernsup
Factory01
2nd Asst. Dir.
Wityawat Lakam
Factory01
Producer
Rungtawan Nanthasaen
Factory01
Art Director
Theetasak Dangrojana
Leo Bangkok
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