Being a home-grown brand of North-East India, Star Cement seeks to connect emotionally with the people of the region by saluting their never-say-die spirit. Their slogan, ‘Har Ghar mein Star (A Star in every home) reflects the brand’s wide and enduring presence across Northeast and its mission to support rising stars of the region. As part of ‘Har Ghar Mein Star’ campaign which uses sports people from the region to solidify its ethos, they partnered with Olympic medallist and star boxer Lovelina Borgohain for this film, celebrating the unwavering spirit of the brand, and that of North-East. It was to show how Star Cement takes pride in building North-East India and nurturing its people’s dreams.The challenge for this low-involvement product was to become a high-recall brand. The objective was to be a brand that connects with the people by saluting their inner strength. To show how no challenging condition can dampen the spirit of the North-East, we drew a parallel between the people of this region trying to make their dreams come true despite various odds, and also the rare orchids of this region braving the harshest of climate conditions to bloom and become beautiful flowers. A one-of-a-kind North-East Indian ‘war dance’ original soundtrack was composed to match the poetic prowess and the gritty spirit of the concept. To keep the track authentic and culturally true to the region, instruments like North-East Indian Tribal Drums, Bihu Dhol, Toka, Pepa, Dui Taar, Bamboo Flute, Pepa and Hutuli are used along with solo violin, solo viola and solo cello to make it more cinematic. Towards the end when the protagonist wins, the genre of the music shifts from North-East war dance music to Bihu, which is a celebratory music style specific to the region of Assam.