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Bronze Award
Hearing 1945
Binggrae & The Ministry of Patriots and Veterans Affair
South Korea
2026
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Execution Audio
Entrant Company
INNOCEAN
Entry Type
Public Service
Launch Country
South Korea
Program
Clio Awards 2026
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Audio
[Bringing Lost History to Life Through AI Sound] ‘Hearing 1945’ is an immersive sound experience restored with AI, recreating the roar of August 15, 1945, Liberation Day, when Korea regained freedom from Japanese rule. Because audio recording technology had fallen behind under colonial rule, the sounds of that day were never preserved. Only texts and photographs remain. To restore the sound from 80 years ago, the sound was not just AI-generated; it went through historical accuracy verification without any embellishments. Every sonic clue, from on-site noise to period accents, was cataloged with keywords. Using these keywords, individual sound elements were generated and mixed after simulations reflecting crowd size and environment. For the 80th anniversary of liberation, ‘Hearing 1945’ was released in special theaters, allowing audiences to experience the moment as if present in 1945. Two history museums also displayed the immersive sound exhibitions, renewing the meaning of Liberation Day.
Credits
Advertising Agency
INNOCEAN
Seoul
Advertiser / Brand
Binggrae
Seoul
Advertiser / Brand
The Ministry of Patriots and Veterans Affair
Sejong-si
Advertising Agency
INNOCEAN
Seoul
Advertising Agency
INNOCEAN
Seoul
Production Company
Planit Production
Seoul
Visual Effects Company
LOCUS
Seoul
Production Company
kkuldanji media
Seoul
Production Company
KP communication
Seoul
Post Production Company
Groot
Seoul
Sound Design Company
Gaudio
Seoul
Sound Design Company
Wavelab by Gaudiolab
Seoul
Chief Executive Officer
Jung A Kim
INNOCEAN
Chief Account Director
Seon-Jeong Min
INNOCEAN
Creative Director
Nari Moon
INNOCEAN
Copywriter
Doyu Yang
INNOCEAN
Copywriter
Seung-Ha Rhee
INNOCEAN
Art Director
Eun-Ha Oh
INNOCEAN
Creative Technologist
Hye-Dong Roh
INNOCEAN
Creative Planner
Jina Shin
INNOCEAN
Creative Planner
byoung Keuk kim
INNOCEAN
Space Planner
Shinyoung Park
INNOCEAN
Producer
Bae-Seong Kim
INNOCEAN
Account Director
Bitnawa Yu
INNOCEAN
Account Director
Yoon-Kyung Lee
INNOCEAN
Account Executive
Chang-Gi Han
INNOCEAN
Account Executive
Yae-Weon Kim
INNOCEAN
Media Driector
Mi-Young Koh
INNOCEAN
Media Planner
So-Hyun Lee
INNOCEAN
Media Planner
Young Woo Park
INNOCEAN
Media Planner
Chanwoo Kang
INNOCEAN
OOH Media Director
Sang-Moo Shin
INNOCEAN
OOH Media Director
Jae-Won Kim
INNOCEAN
OOH Media Director
Sunju Kim
INNOCEAN
Executive Producer
Young-Hwi Seo
Planit Production
Producer
Byung-Hwan An
Planit Production
Producer
Seong-A Baek
Planit Production
Director
Hyun-Ho Seo
kkuldanji media
Writer
Yun-Hui Lee
KP communication
Director of Photography
Se-hee Park
Editor
Eehzee Ryoo
Groot
2D
Cho-Hwi Park
Locus
AI Sound Engineer
Bright Kwon
Gaudio
Sound Supervisor
Lee Sung Jin
Wavelab by Gaudiolab
Sound Supervisor
Han Myung Hwan
Wavelab by Gaudiolab
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