Lightbox
Bronze Award
Tyler's Walk
Air Canada
Canada
2026
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Entrant Company
TBWA\Canada
Entry Type
Product/Service
Launch Country
Canada
Program
Clio Awards 2026
Medium Type
Professional
Medium
Film Craft
Category
Cinematography
As the country’s national flag carrier, Air Canada’s values are intrinsically tied to Canadian values. And when it comes to showcasing those values and Canadian pride on the world stage, there is no comparable moment to the Winter Olympic and Paralympic Games. Tyler’s Walk is the true story of Tyler McGregor, a Canadian Paralympian and captain of the 2026 Sledge Hockey team. Once an elite OHL prospect, Tyler's career abruptly ended when an in-game injury led to the discovery of aggressive bone cancer in his leg that required amputation. Forced to start over, his determination, resilience and pride never wavered. His story struck a chord, perfectly encapsulating what Air Canada stands for, and what Canadians need to hear right now. Rather than dramatize the story through traditional sports storytelling, the film focused on authenticity. We recreated the hospital corridor as a continuous, linear space, allowing Tyler’s Walk to unfold in front of the viewer. The hallway becomes both a literal setting and a metaphor, a place of uncertainty, reflection, and resolve that connects past and present through memory rather than exposition. The film was supported by a carefully considered craft approach. Set design, lighting, sound, editing, and VFX worked seamlessly to tell Tyler’s journey within a single environment, allowing memories to surface organically as Tyler moves forward. Every element served the story, avoiding spectacle in favour of emotional truth. Moments from Tyler’s life emerge within the hallway rather than cutting away from it. Real locations connected to his journey—including ice rinks and exterior environments—were captured separately and seamlessly integrated through invisible VFX. Past and present are quietly stitched together within single shots, creating a fluid sense of time that mirrors Tyler’s internal experience and turns a single hallway into a living record of his life.
Credits
Advertising Agency
TBWA\Canada
Toronto
Client
Air Canada
Toronto
Advertising Agency
TBWA\Canada
Toronto
Network
TBWA\WorldWide
New York
Holding Company
Omnicom Group
New York
Production Company
SPY Films
Toronto
Post Production Company
Nimiopere Editorial
Toronto
Post Production Company
TANTRUM Studio
Toronto
Post Production Company
Alter Ego
Toronto
Music Company
6 Degrees
Toronto
Music Company
Studio Lamajeure
Toronto
Media Agency
Air Canada Media Desk
Toronto
Media Agency
Initiative
Toronto
Public Relations Agency
Weber Shandwick Canada
Toronto
Casting Agency
Jigsaw Casting
Toronto
Chief Creative Officer
Nancy Crimi-Lamanna
TBWA\Canada
Vice President, Brand
Andrew Shibata
Air Canada
Vice President, Brand
Andrew Shibata
Air Canada
Director, Brand Strategy and Content Marketing
John Xydous
Air Canada
Marketing Manager, Brand Content
Annie Couture
Air Canada
Marketing Manager, Brand Content
Anda Marciuc
Air Canada
Director, Brand Marketing – Sponsorships, Events & Quebec
Martine Boulerice
Air Canada
Marketing Manager - Sponsorships
Véronique Poulin
Air Canada
Marketing Manager - Sponsorships
Natalie Nitsotolis
Air Canada
CEO
Bryan Kane
TBWA\Canada
Chief Creative Officer
Nancy Crimi-Lamanna
TBWA\Canada
Chief Strategy Officer
Shelley Brown
TBWA\Canada
Head of Corporate Communications and Reputation
Tim Welsh
TBWA\Canada
Executive Creative Director
Jeremiah McNama
TBWA\Canada
Associate Creative Director
Cody Sabatine
TBWA\Canada
Art Director
Cody Sabatine
TBWA\Canada
Associate Creative Director
Joseph Vernuccio
TBWA\Canada
Copywriter
Joseph Vernuccio
TBWA\Canada
SVP, Strategy
Shelagh Hartford
TBWA\Canada
Vice President, Content Lead
Ravi Singh
TBWA\Canada
Group Account Director
Erin Brown-Vandecruys
TBWA\Canada
Account Director
Caiti Murray
TBWA\Canada
Vice President, Head of Creative
Sylvain Dufresne
TBWA\Canada
Associate Creative Director
AJ Poirier
TBWA\Canada
Copywriter
Ariane Gagné
TBWA\Canada
Copywriter
Marie-Christine Lessard
TBWA\Canada
Senior Broadcast Producer
Anick Rozon
TBWA\Canada
VP, Broadcast Production
Sarah Michener
TBWA\Canada
Senior Broadcast Producer
Josh Malone
Omnicom Production
Director
Kevin Foley
SPY Films
Executive Producer
Marcus Trulli
SPY Films
Executive Producer
Eugene Marchio
SPY Films
Executive Producer
Aasttha Khajuria
SPY Films
Line Producer
Andy McLeod
SPY Films
Director of Photography
Paul Meyers
SPY Films
Production Designer
David Dennis
SPY Films
Production Manager
Peter Vanstone
SPY Films
Wardrobe Stylist
Trish Venema
SPY Films
Editor
Graham Chisholm
Nimiopere Editorial
Executive Producer
Julie Axell
Nimiopere Editorial
Executive Producer
Jenna Edwards
Nimiopere Editorial
Assistant Editor
Lucas Wurstlin
Nimiopere Editorial
Creative Director
Dominik Bochenski
TANTRUM Studio
Executive Producer
Victoria Holt
TANTRUM Studio
Producer
Margarita Ryenes
TANTRUM Studio
Finishing
Dan Ciancone
TANTRUM Studio
Finishing
Bala D
TANTRUM Studio
Compositor
Davide DiSanto
TANTRUM Studio
Compositor
Piers Larchet
TANTRUM Studio
Compositor
Laura Pino
TANTRUM Studio
3D Artist
Dominik Wojtarowicz
TANTRUM Studio
3D Artist
Rogerio Miyagi
TANTRUM Studio
3D Artist
Steve Choptiany
TANTRUM Studio
Online Assistant
Braden Wannamaker
TANTRUM Studio
Supervising Colourist- Partner
Wade Odlum
Alter Ego
Executive Producer
Jane Garrah
Alter Ego
Colour Assistant
Daniel Saavedra
Alter Ego
Sound Director, Music Supervisor
Dan McManus
6 Degrees
Producer
Julia Cairns
6 Degrees
Re-record Mixer & Sound Designer
John Iaquinta
6 Degrees
Assistant Audio Editor
Pete Irwin
6 Degrees
Foley
Wojciech Iskierka
6 Degrees
Foley
Krzysztof Cholewa
6 Degrees
Foley
Jan Rey
6 Degrees
Composer, Original Score
Anné Kulonen
6 Degrees
Sound Director, Music Supervisor
Donevan Adams
Studio Lamajeure
Marketing Advisor- Media Planning
Marli Noyek
Air Canada Media Desk
Marketing Manager- Performance
Li-Ann D’Souza
Air Canada Media Desk
Digital Media Support Analyst
Mia Lamanna
Air Canada Media Desk
Digital Media Support Analyst
Tiana Kam
Air Canada Media Desk
Group Account Director, Communications Design
Kinnon Hurst
Initiative
Manager, Communications Design
Lauren Weisbarth
Initiative
Supervisor, Communications Design
Sarah Foster
Initiative
Communications Designer
Yashita Atmaram
Initiative
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