Alsulaiman IKEA: IKEA Affordable Masterpieces

Bronze Award

IKEA Affordable Masterpieces

Alsulaiman IKEA

United Arab Emirates

2026

Is that a PINNTORP?...

Is that a STRANDMON?...

Is that a BILLY?...

Is that a ULLERSLEV?...

Is that a HILDEGUN?...

Entrant Company

Memac Ogilvy UAE

Entry Type

Product/Service

Launch Country

Saudi Arabia

Program

Clio Awards 2026

Medium Type

Professional

Medium

Out of Home

Category

Poster

IKEA has long been known for functional, affordable design, but not always credited for its timelessness. To shift that perception, Affordable Masterpieces uncovered real IKEA furniture hiding in centuries-old paintings. These public domain artworks were brought to life, spotlighting this suspiciously IKEA looking furniture, and reintroduced them to the world through various print, OOH, social and a unique in-store museum walkthrough experience. Each piece reframed IKEA products as not just home essentials, but as cultural icons, blurring the lines between art and everyday life. Proof that some masterpieces aren’t always priceless, some come with an Allen key.

All 2026 Winners

Executions

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