Entrant Company
BBDO Chicago
Entry Type
Public Service
Launch Country
United States
Medium
Branded Entertainment & Content
Category
Experience/Activation
With every school shooting in America, politicians blame the violence on video games instead of passing common-sense gun laws. Change The Ref and WebCore Games turned politicians’ favorite gun violence scapegoat into a new medium to educate gamers about life-saving gun legislation. Built on data from past school shootings including Parkland, Columbine, and Sandy Hook, the Final Exam offers a hyper-realistic survival experience set in an American high school, immersing players in the urgent fight to pass life-saving legislative reform.
Change the Ref’s advocacy played a pivotal role in introducing a bill in congress to establish the first Office of Gun Violence Prevention.
Credits
Game Publisher
Druid Creative Gaming
Sao Paulo
Founder
Manuel Oliver
Change The Ref
Founder
Patricia Oliver
Change The Ref
Global CEO
Nancy Reyes
BBDO Worldwide
Chief Creative Officer
Chris Beresford-Hill
BBDO Worldwide
Creative Director
Gabriel Barrea
BBDO Chicago
Associate Creative Director
Victor Ferreira
BBDO Chicago
Senior Copywriter
Peter McCormick
BBDO Chicago
Design Director
Victor Ferreira
BBDO Chicago
Director of Creative Services
Innovation Director
Casey Campbell
BBDO Chicago
Senior Producer
Currey Dorris
BBDO Chicago
Senior Content Producer
Natalie Pomagier
BBDO Chicago
Senior Content Producer
Brittany Harvel
BBDO Chicago
Senior Producer
Nina Xoomsai
BBDO Chicago
Director of Production
Mitch Monzon
BBDO Chicago
Editor and Motion Designer
Director of Business Development
Executive Director
Fernando Chamis
Webcore Games
Studio Director
Winston Petty
Webcore Games
Producer
Gustavo Peter
Webcore Games
Assistant Producer
Nicolle Rios
Webcore Games
Tech Lead
Felipe Moreti
Webcore Games
QA Tester
Amanda Vergueiro
Webcore Games
Technical Artist
Eduardo Paladini
Webcore Games
Unreal Programmer
Gabriel Inoue
Webcore Games
Unreal Programmer
Leonardo Garcia
Webcore Games
Unreal Programmer
Leonardo Putini
Webcore Games
Unreal Tech Lead
Rafael Medeiros
Webcore Games
UI/UX Designer
Vinicius Aleixo
Webcore Games
Environment and Lighting Artist
Youssef Meiri
Webcore Games
Sound Designer
Pedro Dellatorre
Flutu Music
Producer
Rebecca Galinari
Flutu Music
Chief Executive Officer
Claudio Lima
DRUID Creative Gaming
CGO
Bernardo Mendes
DRUID Creative Gaming
COO
Evandro Guimaraes
DRUID Creative Gaming
CSO
Bruna Pastorini
DRUID Creative Gaming
Game Capture Director
Renan Godoy
DRUID Creative Gaming
Game Capture Specialist
Rodolfo Oliveira
DRUID Creative Gaming
Sound Designer
Leandro Antonio
DRUID Creative Gaming
Video Editing
Caio Mendonca
DRUID Creative Gaming
Motion Designer
Jean Estevao
DRUID Creative Gaming
Filmaker
Felipe Calabrez
DRUID Creative Gaming
Producer
Jessica Brockestayer
DRUID Creative Gaming
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