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Bronze Award
The Golden Minute
Johnson's Baby India
India
2026
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Entrant Company
Mothership Productions
Entry Type
Product/Service
Launch Country
India
Program
Clio Awards 2026
Medium Type
Professional
Medium
Film Craft
Category
Casting
Authenticity was the foundation of the casting. Every role in the film was performed by non-actors—chosen for their natural presence and emotional truth rather than performance technique. This approach ensured the story felt lived-in, not staged. The mother and accompanying women were cast for instinctive behaviour and cultural familiarity, allowing their reactions to unfold with quiet restraint. The Sohar singers brought raw, untrained vocal texture, preserving the ritual’s authenticity. The healthcare professionals embodied calm precision, reflecting real-world clinical composure under pressure. By prioritising real people over polished performances, the casting grounds the film in human truth—making the tension, hope, and ultimate release feel immediate, intimate, and deeply credible.
Credits
Production Company
Mothership Productions
Mumbai
Advertiser / Brand
Johnson Baby India
Mumbai
Advertising Agency
DDB Mudra
Mumbai
Agency Network
Omnicom Group
Mumbai
Chief Creative Officer
Rahul Mathew
DDB Mudra
Executive Creative Director
Harshada Menon
DDB Mudra
Executive Creative Director
Siddhesh Khatavkar
DDB Mudra
Casting Director
Rakesh Tare
Mukesh Chhabra
Director
Gaurav Gupta
Mothership Production
Executive Producer
Kashif Memon
Mothership Production
Producer
Debarati Paul
Mothership Productions
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