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Bronze Award
The Kolhapuri
Kalapuri
India
2026
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Entrant Company
VML
Entry Type
Business to Business
Launch Country
India
Program
Clio Awards 2026
Medium Type
Professional
Medium
Branded Entertainment & Content
Category
Print
Kolhapuri sandals, a thousand-year-old craft handmade by artisans in Kolhapur, appeared at Milan Fashion Week under the Prada name without credit. Instead of protesting, Kalapuri responded by creating The Kolhapuri: a handcrafted book stitched like the sandals themselves, documenting the craft and its makers. Sent to Prada as an invitation to visit Kolhapur and visit original artisans and acknowledge the origins of Kolhapuri sandals and credit the craft. By understanding its thousand-year heritage through The Kolhapuri book, the goal was to encourage respectful collaboration with the original makers ensuring recognition, cultural acknowledgment, and partnership with Kolhapuri artisans. Through the Next Billion Forum, platforms, and exhibitions, the book helped bring attention to the Kolhapuri craft. Disclaimer: Kalapuri does not claim sole credit for the outcome, but the aim of the initiative was to create conversation and bring designers closer to the Kolhapuri artisans.
Credits
Advertising Agency
VML
Mumbai
Advertiser / Brand
Kalapuri Private Limited
Kolhapur
Advertising Agency
VML
Mumbai
Advertising Agency
VML
Mumbai
Agency Network
WPP
London
Animation Company
Believe
Santiago
Production Company
Ducktape Productions
Mumbai
Production Company
Believe TV
Santiago
Chief Creative Officer
Kalpesh Patankar
VML India
Director
Mrs. Aparna Atish Chavan
Kalapuri Private Limited
Director
Mr. Atish Shriant Chavan
Kalapuri Private Limited
Chief Creative Officer
Debbi Vandeven
VML
Chief Creative Officer
Kalpesh Patankar
VML India
Chief Executive Officer
Babita Baruah
VML
Group Creative Director
Vijay Solanki
VML India
Designer
Sneha Chavan
Contract India
Creative Director
Sujay Joshi
VML India
Creative Director
Prathamesh Bhosale
VML India
Copywriter
Amey Gharat
VML India
Producer
Asmit Chachad
VML India
Animator
Chandra Shekar Nagadari
VML India
Artist
Deepak Jadhav
VML India
Photographer
Anai Bharucha
Anai Bharucha Photography
Photographer
Sanket Patil
Orbe Collective LLP
Studio
Sanjay Shinde
VML
Designer
Kalpesh Patankar
VML
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