Clio Resources

Games: Audio Visual

Entries in this medium include all types of video promotion. This includes, but is not limited to: spots, teasers, or trailers.

• Spot: Entries in this category include promos and spots that are typically 15, 30, or 60 seconds in length.
• Teaser: Entries in this category serve to “tease” the audience about an upcoming game release. They may be presented on multiple platforms and tend to be the first piece released in a marketing campaign. *Note: Entries in this category should not be the game trailer.
• Trailer: Entries in this category include a singular video originally produced for video game advertising. These entries may be longer than typical television spots and typically run two-anda-half minutes.

See previous award winners in this medium here

Industry Type

• Games - This refers to all video games for sale, rent, and subscription that are produced for computers, consoles, handheld devices, mobile devices, and online. This includes any entries promoting a publishing company, console company, or a collection of games.

Categories/Subcategories

• CGI Spot - Entries in this category are typically less than 60 seconds and include originally produced computer-generated imagery and video footage for video game advertising.
• CGI Teaser - Entries in this category typically “tease” the audience about an upcoming game release and include originally produced computer-generated imagery and video footage for video game advertising.
• CGI Trailer - Entries in this category are typically longer than 2 minutes and include originally produced computer-generated imagery and video footage for video game advertising.
• Game Footage Spot - Entries in this category are typically less than 60 seconds and include in-game or gameplay footage used to produce video game advertising.
• Game Footage Teaser - Entries in this category typically “tease” the audience about an upcoming game release and include in-game or gameplay footage used to produce video game advertising.
• Game Footage Trailer - Entries in this category are typically longer than 2 minutes and include in-game or gameplay footage used to produce video game advertising.
• Live-Action Spot - Entries in this category are typically less than 60 seconds and consist primarily of live-action footage produced for video game advertising.
• Live-Action Teaser - Entries in this category typically “tease” the audience about an upcoming game release and consist primarily of live-action footage produced for video game advertising.
• Live Action Trailer - Entries in this category are typically longer than 2 minutes and consist primarily of live-action footage produced for video game advertising.
• Other - Entries in this category are for work not defined by any of the available categories.

Campaigns
This medium type is not eligible for campaign entries.

Entry Fees

April 10th - June 14th: $375

June 15th - July 12th: $475

July 13th - Aug 2nd: $575

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Required Media

• Cover Image (1)
• Execution Video (1)

Optional Media

• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.