Clio Resources

Games: Branded Entertainment & Content

Entries in this medium utilize a fusion of advertising and editorial content to communicate a brand's message or values to its target audience. This can also include brand promotion within the entertainment space.

See previous award winners in this medium here

Industry Type

• Games- This refers to all video games for sale, rent, and subscription that are produced for computers, consoles, handheld devices, mobile devices, and online. This includes any entries promoting a publishing company, console company, or a collection of games.

Categories

• Audio – Entries in this category include all types of creative audio content.
• Brand Promotion – Entries in this category include all types of video promotion. This includes, but is not limited to: spots, teasers, and trailers.
• Digital, Mobile & Social Media– Entries in this category are for digital media that includes, but is not limited to: websites, social media, applications, and user-generated content.
• Diversity in Storytelling– Entries in this category include all types of advertising focusing on telling a story through a diverse voice.
• Events & Experiential – Entries in this category connect a brand and its target audience through an event, experience, or activation.
• Film – Entries in this category include all types of video content. This includes, but is not limited to: commercials, long-form and short-form films.
• Influencer & Talent Storytelling – Entries in this category include all types of advertising that focuses specifically on telling a story through an influencer or talent.
• In-Game Ads – Entries in this category are for interactive ads placed within a video game.
• Music– Entries in this category are for music, songs, and music videos.
• New Reality– Entries in this category include technology created to stimulate and immerse the user in an entertainment experience by allowing them to interact with 3D worlds. This includes but is not limited to augmented reality, virtual reality, and mixed reality.
• Print – Entries in this category are for published print media that includes, but is not limited to: newspapers, magazines, and books.
• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)

Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)

Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)