Clio Resources

Games: Experiential & Activations

Entries in this medium connect the video game industry and its target audience through an experience. This includes both in-person and virtual events and experiences.

See previous award winners in this medium here

Industry Type

• Games- This refers to all video games for sale, rent, and subscription that are produced for computers, consoles, handheld devices, mobile devices, and online. This includes any entries promoting a publishing company, console company, or a collection of games.

Categories

• Consumer - Entries in this category connect a game, brand, or game console and its target audience through an experience (B2C).
• Special Event & Stunt - Entries in this category promote a face-to-face, virtual event or activation specifically designed to deliver a message or create interest in a game title or publishing company.
• Trade - Entries in this category connect the video game industry with each other for the purpose of insight and trade (B2B).
• Other - Entries in this category are for work not defined by any of the available categories.

Entry Fees

Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)

Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)

Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.