Clio Resources

Home Entertainment: Fan Engagement

Entries in this medium are for creative executions that communicate and engage with a fan, entire fan base, or community to create a deeper connection.

See previous award winners in this medium here

Industry Type

• Home Entertainment- This refers to titles marketed for direct-to-consumer purchase through video-on-demand or physical media. This includes any entries promoting a broadcast, network,  streaming platform, studio, and legacy entertainment intellectual property for pay-per-view purposes.

Categories

• Audio Visual: Entries in this category are for audio/visual pieces that engage fans.
• Design - Entries in this category are for the visual craft that conveys brand and product messages to fans to inspire, compel, and create brand recognition.
• Digital & Mobile- Entries in this category are for any digital media that is used to provide an experience and/or give fans the ability to interact through technology.
• Experiential & Events- Entries in this category connect a brand and its target fan base through an experience.
• Partnerships- Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations to generate fan engagement.
• Social Good- Entries in this category focus on creating awareness among a fan base for a cause.
• Social Media- Entries in this category are for any digital media that is used to provide shareable and interactive content for fans through social media.
• User Generated Content- Entries in this category are for marketing and advertising promotions that enlist fans to create content or interact with an entertainment property in a new way.
• Other - Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)

Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)

Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.