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Home Entertainment: Social Media

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

See previous award winners in this medium here


Industry Type

  • Home Entertainment- This refers to titles marketed for direct-to-consumer purchase through video-on-demand or physical media. This includes any entries promoting a broadcast, network,  streaming platform, studio, and legacy entertainment intellectual property for pay-per-view purposes.


Categories

  • Long-Form Social Media Video - Entries in this category are for single long-form social videos (over 30 seconds) that were designed specifically to run on social media platforms.
  • Organic Social Media Post - Entries in this category are for a single or series of organic social media posts.
  • Paid Social Media Post - Entries in this category are for single or series of paid social media posts.
  • Short Form Social Media Video - Entries in this category are for single short-form (under 30 seconds) videos that were made specifically to run on social media platforms.
  • Use of Influencer | Talent - Entries in this category are for social content that includes the use of an influencer or talent.
  • Viral Post - Entries in this category are for a single social media post or campaign that became viral.
  • Other - Entries in this category are for work not defined by any of the available categories.

 

Entry Fees

Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)

Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)

Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Casestudy Video (1)
  • Case Image/Board (1)
  • Execution Video (10)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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