Clio Resources

Theatrical: Key Art Craft

Entries in this medium include technique and craft/skills used in the execution of key art design and creative direction.

See previous award winners in this medium here

Industry Type

• Theatrical- This refers to any feature-length film. This includes any new film title that is released in theaters or at a film festival. This also includes any special engagement content in theaters. This also includes any entries promoting a movie studio.

Categories

• Copywriting – Entries in this category are for the writing of promotional text included in key art design.
• Graphic Design – Entries in this category are for the use of computer-generated and three-dimensional imagery in key art design.
• Typography – Entries in this category are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in key art design.
• Use of Illustration – Entries in this category are for visual elements presented as a drawing, painting, computer graphic, or other work of art in key art design.
• Use of Photography – Entries in this category are for the lighting, color, camera choices, and editing of photographs included in key art design.
• Other – Entries in this category are for work not defined by any of the available categories.

Entry Fees

April 10th - June 14th: $375

June 15th - July 12th: $475

July 13th - Aug 2nd: $575

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more executions in the same medium and category.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Casestudy Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Supporting PDF (1)
• URL (4)

For details on the specific media requirements please see the Media Requirements section.