Direct
Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.
See previous award winners in this medium here.
Categories
- Audio - Entries in this category include all types of creative audio content.
- Digital/Mobile - Entries in this category include any direct digital media that is connected to a user or gives the user the ability to interact through technology and includes, but is not limited to: apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, games, and microsites/websites.
- Film - Entries in this category include all video used for the purpose of direct and includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.
- Out of Home - Entries in this category are for the execution of direct out of home advertising and includes, but is not limited to: ambient, billboards, posters, building wraps, transit advertising, and mixed campaigns.
- Print/Mail - Entries in this category are for the direct printed materials and includes, but is not limited to: calendars, catalogs, brochures, dimensional mail, flat mail, season ticket packages, and magazine & newspaper print advertising.
- Social Media - Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response.
- Other - Entries in this category is for work that is not defined by any of the available categories.
Entry Fees
April 23 - June 7: $450
June 8 - July 19: $575
July 20 - September 6: $650
Please note that prices increase based on the deadline period. See the Entry Fees section for details.
Campaigns
This medium type is eligible for campaign entries.
- Campaigns consist of 2 or more pieces in the same medium and category
This medium type is eligible for mixed campaign entries.
- Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.
Required Media
- Cover Image (1)
- Execution Image (up to 10)
Optional Media
- Caseboard (1)
- Case Study Video (1)
- Execution Video (1)
- Audio (1)
- PDF (1)
- URL (up to 10)
For details on the specific media requirements please see the Media Requirements section.
For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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