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Out of Home

Entries in this medium consist of any large-format printed or digital advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to: billboards, posters, building wraps, or transit advertising.

See previous award winners in this medium here.

 

Categories

  • Ambient – Entries in this category include tactical placements of advertising in unusual and unexpected places often with unconventional methods.
  • Billboard – Entries in this category are large outdoor executions that may include printed, digital, 3D, or mechanical billboards.
  • Murals - Entries in this category are for graphic artwork that is painted or applied directly to a wall or building.
  • Poster – Entries in this category are outdoor or indoor executions typically designed to be attached to a wall or other vertical surface.
  • Takeover – Entries in this category are for multiple out of home executions that takeover a single location and function as a single promotion.
  • Transit – Entries in this category are for promotions placed on anything that moves, such as buses, subway cars, trains, trucks, and taxis.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

April 23 - June 7: $450

June 8 - July 19: $575

July 20 - September 6: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

 

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.

Required Media

  • Cover Image (1)
  • Execution Image (1)*
    • *Takeover category allows up to 10 Execution Images

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (1)
  • Audio (1)
  • PDF (1)
  • URL (up to 10)
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