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Apple and Applebee’s Rule The Week with iPhone X and Riblet Ads

It's an all-you-can-eat extravaganza of ad jingles. 

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Trust In the Process: Inside The Creative Partnership of DDB North America’s Wendy Clark and Ari Weiss

Finding the right creative partner is difficult. Finding a creative partnership built to last is even moreso. 

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2018 And The Power of Empathy

Writer, thought-leader, and former chief creative officer at The Bloc on why empathy is key this year.

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Golden Globes Ads Join #TimesUp Movement

Ads from the 75th Annual Golden Globes Awards focus on equality and search for the truth.

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Case Study: Barilla’s "While the Water Boils" Is Not A Pasta Commercial

YouTube personality Hannah Hart is no stranger to kitchen-based content, and her new partnership with Barilla pasta continues to gain steam.

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Post-Holiday Comedown Makes Way For A New Apple No. 1

Yes, something other than Christmas carols were in our heads over the holiday break...

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#FeelGoodFriday: Hearing Is Believing For Health Advocates Bekol

Using Facebook's in-stream video, the Israeli-based organization makes a startling point. 

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The Big Game Hall of Fame: Week 5

How His Airness and Larry Legend came together to make Super Bowl magic. 

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The Big Game Hall of Fame: Week 4

Goodby Silverstein & Partners chief creative officer (and Super Clio 2018 juror) Margaret Johnson explains why li'l Darth is her top Super Bowl ad of all time.

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Why Elizabeth Elfenbein Left The Bloc After Ten Years

After a decade spearheading The Bloc and pushing for innovation in the health care arena, Elfenbein explains her decision to move on.

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The Big Game Hall of Fame: Week 3

The Super Clio is coming...so relive some past glories with our Super Bowl ad canyon of heroes.

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The Clio New Year Top 10: The Most Awarded Ads of 2017

We like to say that Clios aren't won, they're earned. Well, these brands and agencies certainly earned themselves a New Year's salute. 

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The Clio New Year Top 10: Our Favorite Ads of 2017

Celebrate New Year's 2018 by appreciating at least some of the good things about 2017...

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The Big Game Hall of Fame: Week 2

Get ready for the 2018 Super Clio by checking out the greatest Super Bowl ads of all time.

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When Fictional Products Come To Life

When fans clamor for the things that their favorite characters enjoy, it opens up entirely new tie-in product opportunities, and challenges.

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The Big Game Hall of Fame: Week 1

Are you ready for the 2018 Super Clios? Relive some of the greatest big game spots of all time.

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#FeelGoodFriday: Disney and Lucasfilm Put Girls Front And Center On #ReyDay

By celebrating The Last Jedi's powerful heroine, Disney and Lucasfilm hope to inspire young girls all over the world.

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Can Natalie Portman And Sia Dethrone Sam Smith?

Spoiler warning: Sam Smith is another week away from dethroning Santa Claus for holiday supremacy.

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The Holiday Ad Tightrope: Moving, But Not Corny

Find out how HP put their tech in the background to create an effective tug at the heartstrings.

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#FeelGoodFriday: Patagonia Says No To Trump

The outdoor lifestyle brand isn't going to take Trump's cynical actions lying down.

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Apple Continues To Own The Holiday Season

Is it iPhone X hype or the dulcet tones of Sam Smith? Or is it the two together? 

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Comedy For Everyone, And No One: All Def Digital Is Going To Hit 2018 With Everything It Has

All Def Digital is ready for 2018. But is 2018 ready for All Def Digital? 

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Silicon Valley Gets Skewered By Ex-Advertising Creative In The Short Film “Pinglr”

Go behind the scenes of the short film that has become a calling card for the ex-creative director/copywriter.

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#FeelGoodFriday: Apple Goes (RED) For A World AIDS Day Makeover

If you notice something different about Apple stores and apps today...well, that's the point. 

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Sam Smith’s Songs Are Made For Romantic Apple Commercials

Sam Smith continues to have a great holiday season (Apple's not doing too badly, either)

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Case Study: SickKids And Cossette Toronto's Uniquely Healthy Relationship

The Clio Health "Advertiser of the Year" honoree has forever changed the game when it comes to dealing with childhood illness. 

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The Art of Giving: "100 Pieces" Is Building A Thriving (And Caring) Art Community Out Of LA's Ad Talent

How a group of LA ad creatives are using their unsung talents to raise money and build a non-competitive west coast family of artists. 

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UK Advertising’s “Super Bowl”: Togetherness and Inclusion Are Key Themes This Christmas

For advertisers in the UK, Christmas is the time of year when they drop their biggest and most important work to eager and expectant consumers

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The Fantasy of New York: Behind Bergdorf Goodman's Iconic Holiday Windows With David Hoey

The Muse sat down with Bergdorf's senior director of visual presentation, the man behind the iconic windows. 

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Chanel Is Back, Back Again

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.

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What We’re Thankful For: The Clio Staff Celebrates 2017 (So Far)

When you work with inspiring work and even more inspiring people, optimism becomes second nature.

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"It's Here" Again: The most Shazam'd songs of the week: November 6-12

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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#FeelGoodFriday: SickKids Changes The Way We See Sick Kids

This Friday, take a moment to feel good about doing good.

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Tradition Without Condition: Even 400 Year-Old Customs Have to Change With the Times

How FCB Ulka's chief creative officer's personal struggle helped create a celebration of womenhood and #noconditionsapply

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Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your Head

In a spot-on parody of "Scared Straight," the Toronto-based creative agency pokes some fun at the pretentions of advertising. 

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Apple Taps Newcomer Sofi Tukker to Launch iPhone X: The most Shazam’d songs of the week: October 30 – November 5

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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Highlights from the 2017 Clio Entertainment Awards
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How Do You Balance Lives And Livelihood in the Face of Disaster?

The recovery from the wildfires that engulfed Napa Valley presented wineries with a difficult marketing challenge: How do you revive an industry without minimizing the human toll? 

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The 2017 Clio Entertainment Awards Were A Creative Call To Action

Inside the moments that made the 2017 Clio Entertainment Awards in Los Angeles a night to remember.

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Lindeman and Associates: Get To Know The New LA

The 2017 Clio Entertainment Awards Agency of the Year winner is making big splashes with bigger ideas. Here's why they are a group you need to know.

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There Is No Slowing Viceland Down

The 24-hour network channel of Vice Media’s $5.7 billion business, devoted the last two years of its existence enticing millenials back to TV. Clio takes a look at one of the edgiest media companies reshaping the relationship between branding, advertising and news.

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Want To See Something Really Scary?

Out of the tombs and up from the sewers, horror movies are having a banner year in 2017. Why are we so in love with being scared again?

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Scary Noises and Otherworldly Tones: Horror, Sci-Fi, and The Audio That Changed The Industry

Find out how classic horror and sci-fi films continue to influence today's top cinematic sound designers. 

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Enticing New Consumers with Vintage Tracks: The most Shazam’d songs of the week: October 16 – October 22

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking Away

Why would a man who thrives on the challenge of new and exciting endeavors choose to retire now? It has to do with creative freedom, messiness, and bees. 

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Just The Facts: How CNN Is Combating "Fake News" Head On

Sick of "Fake News" accusations, CNN is putting the concept of "facts" front and center in its new campaign.

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The Decisive Moment: Photographer Larry Busacca on How Entertainment Images Become Scene-Stealing Ads

Larry Busacca, Senior Director of North America Entertainment at Getty Images, lets us in on his process, and how we finds those perfect moments.

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Apple’s Winning Streak: The most Shazam’d songs of the week: October 9 – October 15

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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Clio Entertainment 2017 OTY Finalists Announced
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Would You Repeat What You Say Online To Someone's Face?

BBDO and Monica Lewinsky took to the streets to show just how racist and homophobic social media posts would play in real life. 

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Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.

With #OpinionsWelcome, Laphroaig Whiskey expected to get some negative reviews. No one expected them to use them in their ad, however. Here's how the newest installment came together.

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Extending Reach With Music-Driven Ads: The most Shazam’d songs of the week: October 2 – October 8

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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Finding The Right Campaign Image Is Essential.

Find out how Getty Images provides the tools for selecting that perfect, brand-defining image.

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How the Blockchain will Change Advertising

We understand. Terms like "blockchain technology" and "cryptocurrencies" are intimidating. But here's what you need to know.

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Say Hello To “The Muse”

So long, "News," hello, "The Muse." Find out more about Clios.com's new content hub.

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Imagine Dragons, Samsung, Apple Sees Double - The most Shazam’d songs of the week: September 25 – October 1

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad.

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NYCC 2017: New York Comic Con Draws Power From Its Home City

Take a look at what you can expect from this year's New York Comic Con...and what Clio will be bringing you from the show floor.

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Why is He-Man Fighting For The Power of GEICO? Thank 80s Nostalgia And Old School Animation

Go behind the scenes of the Gieco spot that hopes to introduce a whole new generation to the kitschy joy of "He-Man and the Masters of the Universe"

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Wham! Karaokes to the Top: The most Shazam’d songs of the week: September 18 – September 24

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing Innovation

The Gorillaz and B-Reel just celebrated a 2017 Clio Grand for the augmented reality promotional campaign for Humanz. Here's how they did it.

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The Defining Moments of the 58th Annual Clio Awards

Music helps the social good messaging go down as the cream of the advertising crop came together to celebrate creative fearlessness.

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How North Face And Maggie Rogers Became A Harmonious Pair

North Face's VP of marketing Tom Herbst and Maggie Rogers explain how the eclectic musician continues the brand's commitment to finding inspiration in music.

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How North Face And Maggie Rogers Became A Harmonious Pair

North Face's VP of marketing Tom Herbst and Maggie Rogers explain how the eclectic musician continues the brand's commitment to finding inspiration in music.

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Levi’s Embraces Unity with Jain: The most Shazam’d songs of the week: September 11 – September 17

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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The Full Color Life Of Grace Coddington

As we prepare to honor her with a Lifetime Achievement Award, the Clios take a look at the life and impact of the incomparable Grace Coddington.  

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Getty Images’ 2017 Visual Trends Take Over New York, London Fashion Week Runways

See how the visual trends that are all over Getty Images' radar are finding their way onto the runways at New York and London Fashion Week.

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Toys "R" Us Files For Bankruptcy, And An Era Ends

As Toys "R" Us files for bankruptcy, we look back at the ads that made them an icon.

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Toys "R" Us Files For Bankruptcy, And An Era Ends

As Toys "R" Us files for bankruptcy, we look back at the ads that made them an icon.

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In The Room: TBWA Global Chief Creative Officer Chris Garbutt Isn't Buying It

Chris Garbutt, Global Chief Creative Officer of TBWA Worldwide, gives you an insider's view of Clio Awards judging and what it means to see the best the industry has to offer.

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Chanel Breaks Free with Beyonce, Naughty Boy & Arrow Benjamin: The most Shazam’d songs of the week: September 4 – September 10

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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The David Lubars Effect: It's All About The Work, The Work, The Work

Before we honor him with a Lifetime Achievement Award at the 58th annual Clio Awards, Clio takes a look at the staggering impact David Lubars has had on the ad world.

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Sparking Positive Conversation Around Music-Driven Commercials

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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WeTransfer Studios: Nelly Ben Hayoun

We asked creative people from all discplines, from around the world, to describe their ideal workplace. Artist Owen Gatley went from there...

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2017 Honorary Award Recipient: Swizz Beatz

Kasseem Dean ( Swizz Beatz ) is an internationally acclaimed Grammy-Award Winning music producer, global entrepreneur and currently a student in the Harvard Business School’s Owner/President Management Program. 

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Inside Sesame Workshop’s Global Effort To Make Childhood A Right, Not a Privilege

You know Sesame Street probably as well if not better than your own neighborhood. But even you don't know the whole story of how it changed education and acceptance across the globe.

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WeTransfer Studios x The Clio Awards: Musa Okwonga
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Change You Can See: Representing Women Starts With A New Visual Philosophy

Our partners at Getty Images explore how important strong, dynamic imagery and innovative thinking can propel the perception of women forward worldwide.

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In The Room: IDEO Executive Design Director Roshi Givechi On Judging As Choreography

We asked our jury chair to tell us in their own words what inspires them, what challenges them, and what the creative class of 2017 has to offer. 

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Get A Taste of Sweet Summer Jams: The most Shazam’d songs of the week: August 14 – August 20

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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WeTransfer Studios: Daniel Kuypers

Clio and WeTransfer have teamed up to ask creative minds from around the world to design their perfect workplace. Artist Owen Gatley then brought it to life.

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#TBT: When Michael Jackson Won A Clio

It was the year 1996, and music videos were still a huge part of the cultural landscape...and the Clio shortlist.

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Case Study: The Story Behind Wrigley's "The Story of Sarah And Juan"

Energy BBDO's VP/director of music Daniel Kuypers takes us on an inside look at how a stick of gum, a classic Elvis song, and pop star Haley Reinhart came together to make an unforgettable spot. 

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In The Room: Saatchi & Saatchi CCO Kate Stanners On Art, Science, And Clio Judging

We asked our jury chairs to give us their thoughts and opinions as we come out of judging and get closer to the 2017 Clio Awards.

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Portugal. The Man is Still Feeling It: The most Shazam’d songs of the week: August 7 – August 13

Each week, Clio highlights the top ten Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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WeTransfer Studios: Pann Lim

We asked creative people from different discplines, from all over the world, to tell us their dream workspace. Artist Owen Gatley then brought them to life.

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Reebok Wants The Oscars To Honor Trainers. But What About The Stuntpeople?

Stuntwoman Danielle Burgio gives her thoughts on Reebok's recent push for the Academy to add a special Oscar for trainers.

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2017 Lifetime Achievement Award Recipient: Grace Coddington

Grace Coddington’s talent and dedication to her work as Creative Director of Vogue has made her internationally recognized. Known only to those behind the scenes for much of her career, she might have remained anonymous were it not for The September Issue, the acclaimed 2009 documentary that turned publicity-averse Grace into a sudden, reluctant celebrity.

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WeTransfer Studios X The Clio Awards: Dream Workplace

WeTransfer Studios partnered with The Clio Awards to explore how and where creatives work best. Rather than another studio visit feature, we asked five creatives around the world to describe their dream workplace, which illustrator Owen Gatley brought to life for us. 

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Throwback Tracks Win The Day: The most Shazam’d songs of the week: July 31 – August 6

Each week, Clio highlights the top 10 Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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Sesame Workshop Will Receive Clio Awards' First-Ever “Global Impact Award”

Sesame Workshop's efforts to promote children's health and education around the world will be recognized with a special honor at the 58th annual Clio Awards this September.

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Just How Popular (And Marketable) Is Soccer, Anyway?

The Drum has some facts and figures that may surprise you regarding the sport's popularity, growth, and marketability in the U.S.

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Wish You Were There: Havas CCO Folker Wrage On The Joys Of Clio Judging

Havas CCO and founder/owner of Wrage/Antwort Folker Wrage gives you a glimpse behind the scenes of this year's Clio Award judging in Sanya, China. 

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Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads as a Creative Laboratory

The new Museum of the Moving Image tribute to the life and work of Jim Henson reveals how strong a role commercials played in the development of the Muppets.

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2017 Lifetime Achievement Award Recipient: David Lubars
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2017 Clio Awards
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2017 Clio Fashion & Beauty Awards
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2017 Clio Music Awards
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Listen Outside the Lines: The most Shazam’d songs of the week: July 24 – July 30

Each week, Clio highlights the top 10 Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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Home Court Advantage: Inside Jordan Brand’s “Welcome To The Playground”

Take a look inside Jordan Brand's newly-unveiled "Welcome to the Playground" campaign, with Los York's executive creative director Dex Deboree.  

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Why This Works: The “Proud Mary” Trailer

We explore why some movie trailers just happen to hit us on a gut level more than others.

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Why This Works: The “Proud Mary” Trailer

We explore why some movie trailers just happen to hit us on a gut level more than others.

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Why This Works: The “It” Trailer

Why do some movie trailers work better than others? It takes more than recognizable source material. 

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Why This Works: The “Blade Runner 2049” Trailer

Find out why certain movie trailers work their magic on you better than others do.

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Why This Works: The “Black Panther” Trailer

We explore why some movie trailers work better than others...

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Why This Works: The “Suburbicon” Trailer

Everyone loves movie trailers, but how often have we stopped to think why they work so well? 

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Color Surge Is Already a Hollywood Sensation, And Getty Images Saw It Coming

Find out how broader trends in the use of color are affecting the movies you watch.http://engage.gettyimages.com/creative-in-focus-2017

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“Be Mine” Beats Out “Stay” For Top Spot: The most Shazam’d songs of the week: July 17 – July 23

Each week, Clio highlights the top 10 Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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Scream Test: Blizzard Entertainment Wants Gamers To Play “Diablo” in Sweden’s Most Haunted House

What better way to promote a role-playing fantasy game featuring mastery over the undead...than in an actual haunted house?

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The Heart Of The Story: How Camp4 Collective And Getty Images Are Bringing Humanity To Adventure Video

Camp4 Collective is all about bringing heart, storytelling, and authenticity to the adventure video space. Here's how, with the help of Getty Images, they go about doing it.

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ICYMI: The Big Reveals From San Diego Comic Con 2017

The posters and trailers that defined San Diego Comic Con 2017...for those who couldn't be there.

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Nostalgic Jams Take Over Shazam Charts

Each week, Clio highlights the top 10 Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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The New Republic: Why The Creative Community Should Keep Its Eyes On China

With an increased presence in the creative space, China is looking to have a global impact beyond the financial. 

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ICYMI: Disney Out-Guns Comic Con At their D23 Expo

This weekend, Disney's D23 Expo revealed a glimpse of the future for the House of Mouse, Marvel, Star Wars, and more. See what you might have missed.

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The Mysterious “Ataribox”: We Still Don’t Know What It Does, But This Is What It Looks Like

Back in June, during E3, Atari teased a possible return for its classic gaming console. We now get our first tantalizing look at what they have in store.

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R/GA Leads 2017 Emmy Nominees For Outstanding Commercials

This year's Emmy class includes some masterful work from R/GA, mcgarrybowen, and 72AndSunny.

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Brands Uplift And Motivate With Hit Singles

Each week, Clio highlights the top 10 Shazam’d songs from commercials, showcasing the power of pairing the right tune with the right ad. 

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Older Tracks Make Big Impressions

This week’s chart offers everything from melodic tunes to party-worthy summer jams. No matter which you prefer, it’s time to turn up the stereo.

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Before “Marcel,” There Was Pangaea: Inside JWT’s Two-Year Head Start On Publicis Groupe

Take a look inside Pangaea, the digital platform developed by JWT that pre-dates Publicis Groupe's Marcel by two years.

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Go 4th: How Agencies, Brands, And Networks Are Igniting The Holiday

Here's how agencies, brands, and networks are lighting the fuse on this holiday season.

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Shazam Ad Charts Heat Up with Summer Beats

Check out the most Shazam'd ads of the week, featuring everything from Flo Rida to Lykke Li.

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This Inflammatory NRA Ad Has Social Media Firing Back

A new ad from the NRA is seem by some to be nothing short of a blatant attempt to incite violence.

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Trailer As Retro Art: “Star Wars: The Last Jedi” Teaser Recreated on an Apple IIc From 1984s

An Indonesian illustrator painstakingly recreated the "Star Wars: The Last Jedi" teaser using a 1984 Apple IIc

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Inside the Jury: How To Win The Room

What makes the Clio Awards' jury experience--and by extension, the Clios themselves--so unique? Here's your deep dive behind the scenes...

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Publicis Says No Award Participation in 2018, Creative Community Responds

After the Publicis Groupe announced it will not participate in any awards or promotions next year, creatives all over reacted to the shockwaves.

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“Stay” Remains The Most Popular Song of the Month, And Pepsi Couldn’t Be Happier

Another week, another strong showing for a track that is quickly becoming the song of the summer thanks to some prominent ad use.

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Qualcomm Knows You Want To Look At Your Phone Right Now, And They’re OK With It

Qualcomm's CEO knows that not even Lederhosen can pull you away from the warm glow of your phone.

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Why Zedd & Alessia Cara Are Continuing to Make Strong Ad Impressions

Zedd & Alessia Cara's collaboration is just one of the songs making its return to the top 10 this week. 

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Foot Locker Celebrates Father’s Day With the 2017 NBA Draft Class In Unexpectedly Hilarious Spot

Foot Locker seems to be going for heartwarming, ends up with hilarious in this tribute to the 2017 NBA Draft and Father's Day.

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Nike Continues To Nail The Post-Big Game High

Nike and W&K Portland continue the brand's streak of nailing the right mood following a major, big league championship - this time focusing on Kevin Durant and the Golden State Warriors.

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Havas Is Taking Their “Interesting” Dos Equis Break-Up Surprisingly Well

Havas has taken out a full page ad to wish their "Most Interesting" client well in his new endeavors.

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When You Care Enough To Drink The Very Best: Delicate Estates Rethinks the Greeting Card

Delicate Estates has a new twist on the greeting card, and it involves booze. 

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This Is Why Zedd & Alessia Cara Were Everywhere Last Week

Here are the songs that prompted the question "who is this?" all last week. 

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So What Makes An Icon An Icon?

BSSP co-founder and chief creative officer John Butler is an avid collector of monster memorabilia--and he has some thoughts about Universal's "Dark Universe"

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For "Wonder Woman," Success Is Measured In Inspiration, Not Numbers

The success of Patty Jenkins' film goes beyond opening weekend numbers and is being measured every day on social media and elsewhere in inspiration and affection.

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For The Coveteur’s Stephanie Mark, "A Well-Defined Sense of Self is Important"
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Most Shazamed Songs Of The Week May 21-28

Nancy Sinatra hits #1 and Karen O continues to get into everyone's head as Clio looks at the most Shazamed songs from popular commercials for the week of May 21-May28

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Is This How Esports Finally Breaks Through?

With a new revenue-sharing and team franchising model, Riot Games' League of Legends looks to make some big league moves.

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Kickstarter Dream Becomes A Reality For The Jim Henson Exhibition

Thanks to a fan-suppoted Kickstarter campaign, Astoria, New York's Museum of the Moving Image will unveil a tribute to Jim Henson's life and work starting this July.

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Universal Pictures Knows If You Don’t Feel It, You Won’t See it

How Maria Pekurovskaya gets audiences to the movie theater in an age where the competition is stiffer than ever. 

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Rent Sweden, Smell Paris: Creative Ways To Indulge Your Summer Wanderlust

Adland is fueling the desire to drop everything for a getaway in ways that go beyond oceanfront views and exotic tours.

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The Most Shazamed Ads of the Week: May 15 - May 21

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (May 15 - May 21).

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How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”

DDB's current leadership channels the standard of humanity and the bravery that Bill Bernbach set 68 years ago. 

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2017 Clio Sports Awards Photo Gallery
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8 Steps to Clio-Winning Work, Straight From the Experts

Past Clio jurors and winners from Australia and New Zealand offer insider perspectives on how standout creative comes together and what it takes to impress the jurors—maybe even inspire a little envy.

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The Most Shazamed Ads of the Week: May 8 - May 14

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (May 8 - May 14).

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“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports Awards

An all-star lineup of innovative sports marketing minds gathered at the annual Clio Sports Awards on May 16 in New York City. Here are the words that defined the night and raised the bar for creatives around the world.

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Ward+Robes Designer Gowns Offer Individuality for Hospitalized Teens

These bespoke hospital gowns aim to brighten the lives of hospitalized teens. 

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How Athletes Inspire: A Look Back at Getty Images Archival Sports Images in Advertising

Take a look at how some of the world’s most recognizable brands have employed visuals from Getty Images’ libraries to cast a spotlight on iconic sports moments.

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Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product Design

The Clio 2017 Product Design jury chair and executive design director at IDEO fills us in on how we can promote understanding through smart design solutions.

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What’s in a Name? Ugly Channels the Beauty of Creativity

In just one playful and provocative word, Sydney-based agency Ugly is grabbing the attention of the creative world.

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The Most Shazamed Ads of the Week: May 1 - May 7

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (May 1 - May 7).

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4 Unconventional Mother’s Day Spots

Brands have taken a sharp turn from convention and have opted for more untraditional — and in some cases, comical — approaches to celebrating our moms this Mother’s Day.

 
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The Most Shazamed Ads of the Week: Apr. 24 - Apr. 30

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Apr. 24 - Apr. 30).

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The Most Shazamed Ads of the Week: Apr. 17 - Apr. 23

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Apr. 17 - Apr. 23).

 
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What’s in a Name? For Joan’s Co-Founders, Honesty and Bravery Reign

In thinking about their new company’s name, Joan's co-founders considered how they could challenge expectations about what agencies do.

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Clio Sports Announces 2017 Lifetime Achievement Award Recipient, Introduces Innovator Award
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The Most Shazamed Ads of the Week: Apr. 10 - Apr. 16

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Apr. 10 - Apr. 16).

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2017 Innovator Award Recipient: Bob Bowman
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2017 Stuart Scott Lifetime Achievement Award Recipient: Mario Andretti
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Food for Thought: JWT Amsterdam Chef Robbie Postma’s Culinary Creativity

A classically trained chef dreams up a daily changing menu that fuels the JWT team and even whips up innovative edibles for client presentations.

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Perfection of the Imperfect: Shiseido Global Copy Director Dimitrios Petsas On Forging an International Identity

How Shiseido's Dimitrios Petsas is looking to evolve the heritage brand with the balance of both tradition and futurism. 

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Outside Magazine and REI Team to Release All Women Issue

To celebrate the many achievements of women on all fronts, Outside Magazine and REI have teamed up to put out the May issue of Outside that features, and is put together, almost entirely by women. 

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The Most Shazamed Ads of the Week: Apr. 3 - Apr. 9

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Apr. 3 - Apr. 9).

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7 Ways Gatorade Thinks Like An Athlete to Push Innovation

How Gatorade’s immersion in the world of sports has helped the brand consistently push boundaries. 

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The Book by Strangers Crowdsources a Story

What if strangers could become co-authors, connect through their words, and together create a book?

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The Most Shazamed Ads of the Week: Mar. 27 - Apr. 2

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Mar. 26 - Apr. 2).

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Clio Key Art Is Now Clio Entertainment
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Gut Checks and Conversations: Jules Ferree of SB Projects on Building Successful Brand-Artist Partnerships

SB Projects' head of brand partnerships discusses the power of thoughtful brand-artist collaborations.

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The Most Shazamed Ads of the Week: Mar. 20 - Mar. 26

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Mar. 20 - Mar. 26).

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How Capital One Capitalizes on March Madness’s “Three Weeks of Awesomeness”

Clio Sports juror and chief brand officer at Capital One Marc Mentry fills us in on how the brand navigates a tournament defined by upsets and the unexpected.

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How Brands Are Celebrating the Madness of March Madness

Marketers across the industry are tapping into the buzzer beaters, bracket busters and Cinderella stories that define the NCAA tournament. 

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2017 Jury Chairs and Judging Location Announced
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Signature Style: Hearst’s Joanna Coles, the Female Warrior of Media and Fashion

For Hearst's chief content officer Joanna Coles, a career spent innovating on the frontlines of fashion and publishing has influenced her style choices. 

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The Most Shazamed Ads of the Week: Mar. 13 - Mar. 19

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Mar. 13 - Mar. 19).

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6 of the Buzziest Network Activations at SXSW

This year, networks and streaming services have flooded SXSW to drive buzz about their new series and seasons.

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The Most Shazamed Ads of the Week: Mar. 6 - Mar. 12

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Mar. 6 - Mar. 12).

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One Night Only: Havas New York Harnesses Creativity and Culture Through Live Music

In the past year, Havas New York's special monthly happy hour featuring live music performances has blossomed into a robust program at the core of the agency’s culture.

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12 Brands That Want to #BeBoldForChange for International Women’s Day

The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland has answered the call.

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The Most Shazamed Ads of the Week: Feb. 27 - Mar. 5

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Feb. 27 - Mar. 5).

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Pursue a Passion Project? We Want to Showcase It!

Tell us about your creative side hustles and passion projects for our upcoming series. 

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The Most Shazamed Ads of the Week: Feb. 20 - Feb. 26

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Feb. 20 - Feb. 26).

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How Sleek Trailers, Hugh Jackman and Deadpool Rumours Helped Drive Fox's Logan Marketing Campaign
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Rebecca Lysen, Phear Creative Senior Creative Director, Says Self Expression is “Essential to my Being”

How Phear Creative senior creative director Rebecca Lysen brings everything from rock ‘n’ roll to bluegrass to her style. 

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Oscars 2017: Prepare for Star Power and Politics

This Sunday, Hollywood will roll out the red carpet for celebrities, haute couture and…politics.

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RKS Design’s Scott Clear on Product Design’s Crucial Role in Adland

RKS Design's Scott Clear on the role product design plays in adland and what defines memorable product design.

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The Most Shazamed Ads of the Week: Feb. 13 - Feb. 19

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Feb. 13 - Feb. 19).

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Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital Storytelling

Founder of strategy and digital marketing agency Moving Image & Content, Quynh Mai helps brands navigate the ever-evolving digital space.

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The Most Shazamed Ads of the Week: Feb. 6 - Feb. 12

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Feb. 6 - Feb. 12).

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The Most Shazamed Ads of the Month: January 2017

Every month, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous month. These are the top spots from last month (January 2017).

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These Campaigns Want to See Women in the Driver’s Seat

Gender equality is officially in style in adland.

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Agency of the Year X Country Winners Showcase Creativity Defined by Culture

We caught up with some of the agencies that claimed 2016’s Agency of the Year X Country awards to learn how the specific values and traditions of these nations influence their work and creative approaches.

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How Agency of the Year X Country Winners Find Inspiration In Global and Tech Trends

How some of 2016’s Agency of the Year X Country winners are inspired by work and trends originating oceans and gigabytes away.

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How the Creative World Says “Happy Valentine’s Day”

While some are preparing for February 14 with flowers, chocolates and all the Hallmark forms of commemoration, the creative world is approaching the holiday a little differently.

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The Most Shazamed Ads of the Super Bowl

The Big Game is also the biggest night in advertising, so in partnership with Shazam, we've round up the most Shazamed ads of Super Bowl 51.

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McCann New York Wins 2017 Super Clio for a “Genius” National Geographic Spot

McCann New York's Big Game spot for National Geographic embodied the creative "genius" necessary to win the 2017 Super Clio. 

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What We’ve Learned from 51 Years of Super Bowl Ads

The changes to the Big Game's advertising over the last five decades are indicative of more than changing creative trends—the Super Bowl audience is evolving, too.

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Super Bowl 51: 4 Ads Changing the Game this Year

With all eyes on the screen from the coin toss to the final play, the pressure is on for advertisers to deliver the humor, heartstrings or surprises that viewers have come to expect.

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How Havas CCO Jason Peterson Became the Advertising King of Instagram

When social media began its rise to communications dominance, Jason Peterson decided he was going to become an expert in the subject.

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2017 Jury Announced
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Equality Within Creativity: Ad Agencies Work Toward Greater Gender Diversity

Gender parity and breaking the glass ceiling are topics at the front of workplace discussions.

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The Most Shazamed Ads of the Month: December 2016

Every month, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous month. These are the top spots from last month (December 2016).

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Clio Sports 2017 Jurors Announced
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5 Creative Ways Brands Capitalized on 2016’s Biggest Trends

As the end of 2016 fast approaches, we take a look at a few of the creative ways marketers capitalized on this year’s digital and Internet trends.

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The Most Shazamed Ads of the Week: Dec. 13 - Dec. 19

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Dec. 13 - Dec. 19).

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The UK’s Continued Tradition of Epic Holiday Ads
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7 of 2016’s Most Inspirational Moments in Creativity

As we reflect on this rollercoaster of a year, we’re shining a light on just a few of the creative world’s moments that inspired us in 2016.

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NBA Champs the Cleveland Cavaliers Win By Engaging Fans—Ticket or No Ticket

For the first time in Cleveland history, the Cavaliers community is entering a new season as champions, and the organization is encouraging fans to bask in the limelight with the team.

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The Most Shazamed Ads of the Week: Dec. 6 - Dec. 12

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Dec. 6 - Dec. 12).

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Signature Style: Creative Director Guillermo Tragant Dresses with “a Dose of Fantasy”

Elegant but with a dose of fun, Richards Lerma creative director Guillermo Tragant uses his personal style to express a lifestyle.

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A Guide to New York’s Most Glamorous Windows of the Season

Here, we celebrate New York's dazzling displays of holiday creativity with a pilgrimage to the city's most famous holiday windows. 

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My Cause, My Cleats: NFL Uses Footwear for Social Good

This past week, hundreds of NFL players debuted customized cleats to raise awareness for causes close their hearts.

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The Most Shazamed Ads of the Week: Nov. 29 - Dec. 5

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Nov. 29 - Dec. 5).

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2016 Clio Health Grand Winners: A New Era of Healthcare Advertising
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From Emoji to Reindeer Delivery: A Brief History of Domino’s Pizza Delivery

Domino’s has spent the past few years dreaming up the most innovative (and quirkiest) ways to deliver the dough.

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The Most Shazamed Ads of the Week: Nov. 22 - Nov. 28

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Nov. 22 - Nov. 28).

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By Creatives, For Creatives: The Adland Holiday Gift Guide

For all the creatives in your life, or simply for those who could use a touch of inspiration, click through our gift guide comprised solely of products designed by adland creatives.

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5 Creative Black Friday Campaigns You Should Know

Take a look at the spectrum of Black Friday-themed campaigns adland has offered this year.

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The Most Shazamed Ads of the Week: Nov. 15 - Nov. 21

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Nov. 15 - Nov. 21).

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Shelley Zalis of The Girls’ Lounge is “Not Afraid to Be Bold”

To The Girls' Lounge creator Shelley Zalis, a champion of women in leadership, style is all about confidence.

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How WildAid & Grey London Created #jointheherd to Impact the World's Ivory Trade

To combat the world's ivory trade, Grey London and WildAid burned over 100 metric tons of ivory elephant tusks as a rallying to #jointheherd and end the trade. 

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The Most Shazamed Ads of the Week: Nov. 8 - Nov. 14

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Nov. 8 - Nov. 14).

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The Results Are In: Reflecting on Adland’s Election Season

The ballots have been cast, the votes have been counted and the American people have chosen their 45th president. Now, as we reflect on one of the most infamous election seasons in history, we’re taking a look back on the creative world's role in the election.

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The Most Shazamed Ads of the Week: Oct. 31 - Nov. 7

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Oct. 31 - Nov. 7).

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The Most Shazamed Ads of the Week: Oct. 24 - Oct. 30

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Oct. 24 - Oct. 30).

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Clio Entertainment 16 Photo Gallery News Article
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The Most Shazamed Ads of the Week: Oct. 18 - Oct. 24

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Oct. 18 - Oct. 24).

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Photo Highlights from 2016 Clio Entertainment Awards

Photo highlights of The Clio Entertainment Awards most memorable moments.

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Los Angeles Kings on Harnessing Fandom to Grow the Game of Hockey
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4 Ways the Creative World Is Getting Civic-Minded this Election Season

From the symbolic to the practical, these creative campaigns care about one thing — that everyone takes a stand for something on November 8. 

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The Most Shazamed Ads of the Week: Oct. 11 - Oct. 17

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Oct. 11 - Oct. 17).

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Think Pink: Campaigns Honor Breast Cancer Awareness Month

October marks the arrival of Breast Cancer Awareness Month, and along with fundraisers and philanthropic events, brands and agencies are embracing creative campaigns to raise awareness of everything from self-examinations to patient journeys. 

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From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in Advertising

Can creativity change the world? Merlee Cruz-Jayme thinks so. The CEO of Dentsu Jayme Syfu heads up the most Clio-awarded agency in the Philippines, but her path to winning pitches was anything but typical.

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Office Tour: An Inside Look at Convene’s Design-Centric Meeting Spaces

In a time when agencies have Lego construction sites and cocktail salons, creatives seek an equally inspiring environment when they venture offsite.

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2016 Clio Entertainment Awards OTY Finalists Announced
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The Most Shazamed Ads of the Week: Oct. 4 - Oct. 10

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Oct. 4 - Oct. 10).

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2016 Clio Awards Gallery

Highlights From the 2016 Clio Award Ceremony and After-party

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12 Memorable Moments from the 2016 Clio Awards

Beyond the outstanding work seen in the 11 Grand Clio awards, 2 Grand Clio Fashion & Beauty awards and 1 Grand Clio Music award, the event had extra allure from celebrity appearances, lively performances and quotes that are sure to be trending. Below are a few memorable moments from the action-packed event—from comedic co-hosts to acoustic guitar—that stole the show.

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What Does It Take to Win a Clio? 2016 Winners Reflect

How do the experts do it? Here, a sampling of the 2016 Clio Awards winners reflect on what leads to advertising’s most innovative and inspiring work.

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Seen and Heard: How Sound and Lighting Truly Make the Clio Awards

This time-lapse video pulls back the curtain on how the Clio Awards come together, thanks to JBL Professional, Martin Lighting and Matthew Gavin Enterprises.

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The Most Shazamed Ads of the Week: Sept. 27 - Oct. 3

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Sept 27 - Oct 3).

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Watch the Tribute Video to Mario Testino

Sophie Edelstein showcases an enigmatic portrayal of Testino through the ages with contributions from a few of his closest collaborators including Amber Valletta, Gigi Hadid, Michael Kors, Christopher Bailey and Anna Wintour with special addition of a voice over from Kate Moss.

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Clio Announces 2016 Grand Winners at 57th Annual Award Show in New York City
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CFDA and Clio Join to Spotlight Creativity in New Partnership

To usher in the future of innovation in an industry known to be on the aesthetic cutting edge, at the annual Clio Awards on September 28 Clio announced a partnership with the Council of Fashion Designers of America (CFDA) for the 2017 Clio Fashion & Beauty awards.

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2016 Honorary Award Recipient: Baz Luhrmann

Baz Luhrmann has captured popular and critical imagination internationally with a diverse range of award-winning projects in film, opera, theatre, and music.

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Dieste’s Ciro Sarmiento Brings It Back to Basics
With the fast pace of agency life, it’s important to keep some choices straightforward—and for Ciro Sarmiento, CCO of Dallas-headquartered Dieste, style is no exception.
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The Most Shazamed Ads of the Week: September 13-19

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Sept 13-19).

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The Most Shazamed Ads of the Week: September 6-12

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (Sept 6-12).

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7 Times TV Gave Us Ad Industry #CareerGoals

See which stars - from Tom Hanks and Judith Light to Heather Locklear and Robin Williams - have taken on the role of ad men and women (and yes, may have even won a Clio).

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Friends of the Clios Talk Inspiration, Innovation and Impact

Ahead of this year’s Clio Awards on September 28, where we’ll celebrate creativity in all of its forms, Clios.com looked back at some of the creative insight shared by our celebrity friends.

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Welcome to the New Clios.com: Celebrating Creativity 365 Days a Year

The Clio Awards is re-launching our website to provide a unified home for all of our creative awards programs, feature the winning work identified by our talented jurors as best-in-class, and spotlight the impressive campaigns, brilliant people and emerging trends transforming advertising every day.

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Announcing the Inaugural Product Design Gold Clio Winners

With the 2016 Clio Awards just a few weeks away, we’re shining the spotlight on our inaugural Gold Clio winners in Product Design—one of which may win a Grand Clio at the Clio Awards ceremony on September 28th.

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The Most Awarded Silver and Bronze Clio Winners 2016

Ahead of this year’s Clio Awards ceremony, we’re giving our outstanding Silver and Bronze statue winners their moment in the spotlight. Here you’ll find the five most awarded Silver and Bronze-winning campaigns, which cover everything from pressing social good movements to humorous campaigns that have become a part of culture.

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5 Campaigns Pushing the Boundaries of Innovation
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From the Archives: A Look Back at History-Making Campaigns
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What Clio 2016’s Winning Work Says About the Future of Advertising
At the heart of the Clio Awards are our jurors. These distinguished creatives convene every year to offer their expertise and perspective to determine the winning work among the thousands of annual entries.
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This Week in A.I. Creative

Artificial intelligence is infiltrating technology and industries at all levels. But can A.I. actually be creative? Who will win the battle of man vs. computer? Read on about the most recent developments.

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2016 Honorary Award Recipient: Hugh Evans

Hugh Evans, CEO of Global Citizen, is an Australian humanitarian and an internationally renowned development advocate. 

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2016 Lifetime Achievement Award Recipient: Mario Testino

Mario Testino OBE is widely regarded as one of the most influential and well-known fashion and portrait photographers of our time.

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2016 Lifetime Achievement Award Recipient: Linda Kaplan Thaler

Advertising Hall of Famer Linda Kaplan Thaler is responsible for some of America’s most famous, relevant and touching advertising campaigns in the industry, including the Aflac duck quack heard round the world and the daring “Yes, Yes, Yes” for Clairol Herbal Essences. Much of her work has become part of the American pop-culture landscape.

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Six Years Later, P&G and Wieden + Kennedy Are Still Saying, “Thank You, Mom”

Born six years ago when the brand scored an Olympic sponsorship to begin during 2010’s Vancouver Winter Games, “Thank You, Mom” has since developed into an iconic Olympic campaign.

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How Genuine Fandom Drives BLKBX’s Creative Culture

With social strategists who double as standup comedians, creatives who train as MMA fighters and diehard racecar fan social media managers, BLKBX draws out the individuality of its talent to drive its business forward.

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How Innovation and Integration Continue to Shape the Future of Marketing

In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury convened over the course of three days in Bali to weigh more than 600 submissions in the category.

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11 Ads That Celebrate Olympic Great Michael Phelps

In between grueling training sessions, countless competitions and records set, Phelps has also become a fixture in ad campaigns.

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4 Non-Sponsors That Go for Olympic Advertising Gold

Last year, the International Olympic Committee (IOC) announced that non-sponsor brands would be allowed to air television spots during the Olympics.  Here are some brands taking advantage of the new opportunities.

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A Legacy of Olympic Athletes on the Wheaties Box

A gold medal is great, but you’ve really made it when you’re on a Wheaties box. Here's a gallery of memorable Olympians on Team Wheaties.

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How to Design Health Tech That’s More Human

Technology can come across as cold and uncaring when in fact these products are created for the sole purpose of caring for people.

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Team USA Sponsors Embrace Documentary Marketing

Team USA sponsors are trying to get in on the inspirational story action with documentary-style marketing plays. Check out a few brands that are using their sponsorships to tell athlete stories.

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Signature Style: Sasha Savic, MediaCom’s “Rock ‘n’ Roll CEO”

It’s not entirely off brand that a 6’5” former DJ from Eastern Europe would carry his rock ‘n’ roll vibe into the advertising world.

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Samsung Brings Hope, Laughter and Unity in New Olympic Campaigns

It’s clear that the only race that will truly matter at this summer’s Olympics is the human race. So says Samsung, at least, with its varied Olympic campaigns.

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Summer’s Hottest Marketing Trend? Branded Coffee Shops

These brands are offering a look into new marketing trends consumers can tangibly experience and seamlessly participate in.

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Twentyfive & Thirty on Their Two-Person Traveling Agency

Art director Rasmus Veggerby and strategic account executive Alexandra Thielke, former colleagues at Grey Denmark, packed their bags and took the plunge

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What Can the Olympic Games Teach Us About Brand Design?

The Olympic Games are founded on symbolism. From the flame to the flag to the five-ringed identity, the competition would be nothing without its iconography.

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Target’s Back to School Campaign Is Entirely by Kids, for Kids

The concept of Target’s “To School & Beyond” campaign, which launched today, was dreamed up by agency Deutsch, but its execution can be attributed to a team of 8- to 17-year-olds.

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Spotlight: Sweden’s Most Shared Ads

To continue highlighting Swedish innovation this week, our friends at Ads of the World helped us compile a list of Sweden’s most shared ads within its community.

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Creativity Around the World: Sweden

In our final installment of Creativity Around the World, we travel to Gothenburg, Sweden to visit our last inaugural Agency of the Year X Country winner, Forsman & Bodenfors.

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You May Be Sweating the Summer, but Creativity Isn’t

While the promise of the perfect beach day or the siren call of vacation can slow down business during a heat wave, brand creativity hasn’t fallen victim to summer stasis.

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The Most Shazamed Ads of the Week: July 5-11

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (7/5— 7/11).

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McCann London Enters the Sneaker Biz with Sports Footwear Brand Norman West

Once a 1930s Art Deco car park, McCann London’s office at 7-11 Herbrand Street— with its historic allure and classic lines—inspires the creative minds inside. Naturally, the team has an eye for great style.

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How PR is Paving the Way for Healthcare

A 20-year veteran of healthcare communications, CLIO Health juror and MMC executive director Diana Littman sees the health sector defined by the very real, life-changing issues that are at the core of any healthcare creative.

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Creativity Around the World: Japan

To highlight this culture of creativity, Yuya Furukawa, CCO of inaugural Japanese Agency of the Year Dentsu Tokyo, reveals the details of Japan’s forward-thinking society.

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Spotlight: Japan's Most Shared Ads

Our partners at Ads of the World helped us round up Japan’s most shared ads to see how innovation has made its way into the advertising industry.

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The Oakland A's Are Batting 1000 with Green Collar Baseball

Clios.com spoke with Hub’s founder/creative director DJ O’Neil and creative director Jason Rothman about what makes for an enduring campaign, on and off the field. 

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2016 Clio Sports Gallery

Highlights From the 2016 Clio Sports Ceremony and After-party

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7 Memorable Moments from the 2016 Clio Sports Awards

Honoring the most innovative, creative and engaging campaigns, the industry came together to both commemorate this year’s winning work and look ahead to the future of sports marketing and creativity.

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Spotlight: France’s Most Shared Ads

To continue celebrating the French creative community this week, our partners at Ads of the World helped us round up France’s ads that were most popular within the Ads of the World community last year.

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The Most Shazamed Ads of the Week: June 28 - July 4

Every week, Clios.com, in partnership with Shazam, rounds up the most Shazamed ads of the previous week. These are the top spots from last week (6/28— 7/4).

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Creativity Around the World: France

In this chapter of Creativity Around the World, we make our way to the charming streets of Paris where Stéphane Xiberras, President and CCO of inaugural French Agency of the Year BETC Paris, reveals the details that define France’s creative community.

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NBC Olympics’ CMO on the Herculean Task of Marketing the Games

John Miller knows what it takes to win over an audience.

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Spotlight: United Arab Emirates’ Most Shared Ads

The amalgamation of seven distinct Emirates, the United Arab Emirates draws countless inspirations into its world of creativity.  Our partners at Ads of the World helped us compile the most shared Emirati ads within its community.

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Creativity Around the World: United Arab Emirates

In this chapter of Creativity Around the World, we’re celebrating the United Arab Emirates’ creative culture with Paul Shearer, CCO of inaugural UAE Agency of the Year, Memac Ogilvy.

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Bikes: The Next Big Advertising Platform?

Bikes comprise one quarter of London’s commuter traffic, which London startup Buzzbike has identified as an untapped advertising opportunity.

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What’s Next in Sports Marketing?

Predicting the outcome of any sports event is a risky exercise, but is the future of sports marketing less elusive? Maybe, say the experts.

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How kate spade new york Lives Colorfully Through Branded Storytelling

Starring an interlocking cast of characters (including Anna Kendrick and Marissa Tomei) in an of-the-moment digital medium, the series is a comedy of errors about life’s universal moments—two girls trying to get a taxi on a crazy holiday evening, or a weekend getaway in which everything goes wrong.

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12 Steps to Winning Work, Straight from the Clio Sports Jury

Convening last week to deliberate on the entries in the 2015 Clio Sports Awards a few of our distinguished judges shared how this year’s campaigns are changing the game.

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Under Armour and Droga5’s Are Upping the Ante in Sports

To better engage with fans, Under Armour and agency Droga5 elevated the sports-watching experience in a two-part campaign based around this year’s NBA post-season and Under Armour athlete Stephen Curry, one of the hottest players around.

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Melissa Etheridge On Creating Iconic Advertising With Music

We spoke to the 2016 Clio Music juror about how music in advertising is evolving to capture not only the next earworm, but also the ethos of the day—and how both brands and artists can exist in harmony.

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5 Trends Shaping the Business of Style: Clio Fashion & Beauty Jurors Weigh In

Although the details and results of last week’s discussions will remain under wraps until the announcements of the winners in September, some of our jurors gave a glimpse of the trends shaping the industry and the characteristics that defined the year’s best work.

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2016 Stuart Scott Lifetime Achievement Award: John D. Miller
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Creativity in the Era of the Micro Ad

Gone are the days when brands need a dedicated 30 seconds to tell a story. As attention spans shrink and mobile sustains its reign over media, agencies are responding with shorter, snappier creative. We’ve entered the era of the micro ad.

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Clio Music Juror Camille Hackney on the Power of Brand-Artist Partnerships

Brand-artist collaborations don’t happen magically. We spoke with Camille Hackney, EVP of Brand Partnerships & Commercial Licensing for Atlantic Records and Head of Global Brand Partnerships Council for Warner Music Group, about fine-tuning such collaborations beyond the traditional.

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Changing the Conversation: How Adland is De-Stigmatizing the Period

If you’re strolling down Manhattan’s Fifth Avenue this weekend, you may notice a different kind of storefront amidst the traditional glitz and glamour — a pop-up shop devoted to “all things period.”

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TBWA\Chiat\Day's Rob Schwartz on His Power Suit Swagger

“When I became a CEO, one of the things I thought about was that I wanted to make a statement that I was there for business—that I was the guy ultimately responsible for these brands and the millions of dollars that are entrusted to us at the agency,” he said.

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McCann South Africa CCO Mick Blore on Re-Building a Crackerjack Creative Team

Having built successful teams at Y&R, Saatchi & Saatchi and The Jupiter Drawing Room, Mick Blore was most recently tasked with overseeing a quick turnaround in talent as Chief Creative Officer of McCann South Africa.

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Soho Music’s Kate Young on How to Stand Out in an Ever-Changing Marketplace

When the British chef Jamie Oliver launched a change.org petition to convince the G20 countries’ governments to provide schools with proper food and food education to fight hunger, obesity and diabetes, he turned to Soho Music to produce the campaign’s #FoodRevolutionDay Song.

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McCann Japan Debuts New Artificial Intelligence-Driven Strategy

Staffers at McCann Erickson Japan in Tokyo recently met their new colleague: AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director.

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FCB Health CCO Rich Levy Wants Healthcare Advertising To Swing Big

This year, Levy serves on the 2016 Clio Health jury—we checked in with him ahead of the awards to discuss approaching the industry through an inventive lens.

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Cancer Dojo: Beating Cancer with Creativity

Cancer. There may be no other word that elicits such a sense of helplessness. But what if creativity in design, technology and healthcare merged in a way that turned cancer patients into active warriors in their own healing?

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Making An Ad Sing: Disney Music Group on the Impact of Song Selection
Music is often, if not always, a vital component of a well-crafted ad. What would Apple’s silhouette iPod commercials have been without Jet’s “Are You Gonna Be My Girl?” Would the Jeep Renegade ad have been as powerful without X Ambassadors’ “Renegades”?
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Designing a Brand: Lucky Brand’s Kin Lee on History and Heritage in Fashion

We checked in with the Clio Image Awards juror about building and refining classic American brand style.

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Where Are They Now? 3 Clio Student Winners on Careers, Clios and Creativity
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5 Ways Social Media Is Changing Fashion Photography

From Instagram-only fashion shows to Snapchat sneak peeks, social media is giving fashion marketing a makeover.

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5 Tips for Music Marketers Trying to Win A Millennial Audience

Attaching your name to any live music isn’t necessarily the way to win a millennial audience. We spoke with Glenn Minerley, Momentum Worldwide’s VP and group account director for music and entertainment about the smartest ways to connect with millennials.

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Beauty (and Fashion) in Advertising: Firstborn CEO Dan LaCivita Addresses An Industry on the Cutting Edge

Fashion and beauty brands are developing some of the most innovative and impactful campaigns in the zeitgeist. But beyond providing fodder for water cooler conversation, how are they changing the industry’s trajectory and driving sales?

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Spotlight: Argentina’s Most Shared Ads of 2015 Promote Health Causes

With the help of our partners at Ads of the World, we took a look at the Argentinian ads most shared by members on social media – the top three all raise awareness for varying healthcare issues in the country.

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An Inside Look at NYC’s Timeless Holiday Windows
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Advertising & Music in the Era of ‘Selling In’: What Makes the Best Brand-Band Collaborations Work?

When it comes to the relationship between music and advertising, the jingle is just the beginning.

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More Than Meets the Eye: Inside Man Made Music’s Sonic Branding Studio

Visitors to Man Made Music's sonic branding workshop are often unprepared for what’s to come.

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Music Vs. Gun Violence: How One Campaign Is Turning Art Into Social Action

Since the beginning of this year more than 2,400 people have been victims of shootings in Chicago, which has struggled to control its violent crime rate. But what if music could help quell gun violence?

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2016 Clio Music Awards Gallery
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2016 Clio F&B Awards Photo/Video Gallery
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The Top 10 Moments from the 2015 Clio Awards

From roof-raising performances to heart-warming speeches, here are the top ten moments from this year’s Clio Awards.

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2015 Clio Awards Gallery

Highlights From the 2015 Clio Award Ceremony and After-party

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See the Work of the 2015 Clio Healthcare Gold Winners

Addressing issues that range from STIs to smoking, this batch of entries illustrates the inspired ways in which our industry can make a difference.

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2015 Clio Entertainment Gallery

Highlights From the 2015 Ceremony and After-party

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2015 Clio Fashion & Beauty Gallery

Highlights From the 2015 Clio Fashion & Beauty Ceremony and After-party

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2015 Clio Sports Gallery

Highlights From the 2015 Clio Award Ceremony and After-party

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2015 Honorary Award Recipient: Dr. Mickey Chopra
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2015 Honorary Award Recipient: Heidi Klum

Heidi Klum is a major star in the fashion and entertainment world.  Klum established herself as a top model making great impact for clients and appearing on the covers of pop-culture mainstays including the Sports Illustrated Swimsuit issue.

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2015 Lifetime Achievement Award Recipient: Patrick Demarchelier

Patrick Demarchelier is a master photographer whose images capture an often surprising and spontaneous vitality in even the most powerful icons of beauty and culture. Perhaps his best-known photographs are his portraits of Diana, taken with her sons, which helped to establish her as ‘the people’s Princess.’

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2015 Lifetime Achievement Award Recipient: Keith Reinhard
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2015 Stuart Scott Lifetime Achievement Award

For 21 years, Stuart Scott was one of ESPN's and ABC Sports' most recognizable and quotable personalities and one of the most popular sportscasters around the world. His catchphrases, including his most famous "Boo-ya" and "As cool as the other side of the pillow," have become an integral part of pop culture. While Scott became instantly known for his enthusiasm and colorful descriptions, he was always proud of the facts he would weave into his storytelling, recognizing that every great story is based in fact.

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2014 Clio Entertainment Gallery

Highlights From the 2014 Awards Ceremony and After-party

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2014 Clio Fashion & Beauty Gallery

Highlights From the 2014 Clio Fashion & Beauty Ceremony and After-party

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2014 Clio Sports Gallery

Highlights From the 2014 Clio Sports Ceremony and After-party

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2014 Clio Awards Gallery

Highlights From the 2014 Clio Award Ceremony and After-party

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2014 Saul Bass Award Recipient: Drew Struzan

In his long career, Drew has created many of the most iconic movie posters seen since the seventies.  He has enjoyed creative relationships with many of the world’s greatest directors:  George Lucas, Steven Spielberg, Bob Zemeckis, Frank Darabont, Guillermo Del Toro.

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2014 Honorary Award Recipient: Sarah Jessica Parker
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2014 Honorary Award Recipient: Blondie

Let’s face it: this is Blondie’s world and we just live in it. For the last four decades, Blondie has become and still remains a true national treasure; a punk band from New York City whose influence both shaped and continues to inform the worlds of music, fashion and art. 

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2014 Honorary Award Recipient: Jerry Seinfeld
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2014 Lifetime Achievement Award Recipient: Washington Olivetto

Celebrating one of the most awarded advertising men of all time.

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2013 Clio Entertainment Gallery

Highlights From the 2013 AwardsCeremony and After-party

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2013 Clio Awards Gallery

​Highlights From the 2013 Clio Award Ceremony and After-party

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2013 Honorary Award Recipient: Stan Lee

Stan Lee is known to millions as the man whose Super Heroes propelled Marvel to its preeminent position in the comic book industry.

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2013 Honorary Award Recipient: Hans Zimmer

Hans Zimmer has scored over 100 films, grossing more than 15 billion dollars at the box office worldwide. He has been honored with an Academy Award, two Golden Globes, and four Grammy’s.

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2013 Honorary Award Recipient: will.i.am
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2013 Honorary Award Recipient: Patricia Field

Patricia Field is a native New Yorker and one of fashion's greatest visionaries: she is an Academy Award nominated, Emmy Award winning, film and television Costume Designer, and a boutique owner with her own clothing label.

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2013 Lifetime Achievement Award Recipient: George Lois

The legendary George Lois is the most creative, prolific advertising communicator of our time.

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2012 Clio Entertainment Gallery

Highlights From the 2015 Awards Ceremony and After-party

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2012 Clio Awards Gallery

Highlights From the 2012 Clio Award Ceremony and After-party

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2012 Saul Bass Award Recipient: Dawn Baillie

Dawn (Teitelbaum) Baillie, along with partners Rick Lynch and her husband Clive Baillie, founded BLT & Associates in 1992. She currently serves as Vice President / Chief Financial Officer and as a Creative Director and Designer.

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2012 Honorary Award Recipient: Anthony Bourdain
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2012 Honorary Award Recipient: Annie Leibovitz
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2012 Honorary Award Recipient: Frank W. Ockenfels

Frank W. Ockenfels 3 is a Los Angeles based photographer who has spent nearly 3 decades photographing musicians, celebrities, corporate heads and everyday people.

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2012 Honorary Award Recipient: Marlo Thomas

Marlo Thomas is an award-winning actress, author and activist, whose body of work continues to have an impact on American entertainment and culture. She has been honored with four Emmy Awards, the Peabody, a Golden Globe and a Grammy, and has been inducted into the Broadcasting Hall of Fame.

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2012 Lifetime Achievement Award Recipient: Rob Rogers
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2012 Lifetime Achievement Award Recipient: Piyush Pandey

Piyush hates being called the Godfather of Indian Advertising, a title often thrust upon him. He would rather be known as the Minister of Fun at O&M Advertising.

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2011 Clio Entertainment Gallery

Highlights From the 2015 Awards Ceremony and After-party

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2011 Clio Awards Gallery

Highlights From the 2011 Clio Award Ceremony and After-party

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2011 Lifetime Achievement Award Recipient: Joe Pytka

Joe is a dominant force, and creator of some of the best television commercials ever made. He's a Pittsburgh guy with a certain amount of life's fundamentals deeply instilled-a jack-of-all trades guerilla filmmaker who scrounged to slap together documentaries and various programs for the fledgling Public Broadcasting Services (PBS) in the 1960's and 70's.

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2010 Clio Awards Gallery

Highlights From the 2010 Clio Award Ceremony and After-party

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2010 Honorary Award Recipient: Matthew Weiner
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2010 Lifetime Achievement Award Recipient: Rich Silverstein
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2010 Lifetime Achievement Award Recipient: Jeff Goodby
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2009 Clio Awards Gallery

Highlights From the 2009 Clio Award Ceremony and After-party

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2009 Lifetime Achievement Award Recipient: Dan Wieden

In an age when integrity is seldom found in the advertising business, Dan’s fight to remain independent and provide a place where fellow dreamers can find their voice has resulted in an environment where people and clients alike can flourish and make some of the best work of our time. 

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2008 Lifetime Achievement Award Recipient: Marcello Serpa

Throughout his career, Serpa has been noted as Brazil's most honoured art director, having won gold, silver and bronze medals in the principal Brazilian and international advertising festivals.

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2007 Lifetime Achievement Award Recipient: Bob Isherwood

It was under Bob’s leadership that the Saatchi & Saatchi network won almost 8,000 significant awards.

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2006 Lifetime Achievement Award Recipient: Bob Greenberg

Bob Greenberg—founder, chairman and CEO of R/GA—has been a pioneer in the advertising and communications industry for nearly four decades. He leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-renowned brands, including Nike, Beats by Dr. Dre, Unilever, L’Oréal Paris, Samsung, Google, and Johnson & Johnson.

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2005 Lifetime Achievement Award Recipient: Sir John Hegarty

John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker.

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2004 Lifetime Achievement Award Recipient: Lee Clow

Lee Clow has been making advertising for almost 40 years. He says he "loves telling the stories brands have to tell."

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2003 Lifetime Achievement Award Recipient: Neil French

Superstar copywriters are few and far between in the advertising industry and Neil French is at the top of a very short list.

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2002 Lifetime Achievement Award Recipient: David Abbott

Known for his grace in writing as well as in professional character, Abbott was a founder of London’s Abbott Mead Vickers BBDO which created famous, award-winning campaigns for clients like Volvo, The Economist, Sainsbury’s, Ikea, Chivas Regal, Yellow Pages and the RSPCA.

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