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Games: Digital & Mobile

Entries in this medium are for any digital media used to advertise video game marketing, that is connected to a user and/or gives the user the ability to interact through technology.

See previous award winners in this medium here

Industry Type

  • Games- This refers to all video games for sale, rent, and subscription that are produced for computers, consoles, handheld devices, mobile devices, and online. This includes any entries promoting a publishing company, console company, or a collection of games.


  • Apps - Entries in this category are for native or web applications developed for mobile devices, smartphones, and/or tablets to promote a game title or console.
  • Banners, Disruptors & Takeovers - Entries in this category include various over-the-page units such as floating ads, page takeovers, and tear-backs as well as more traditional banner ads.
  • Microsite, Website- Entries in this category are for related web pages or links provided on their own or through a parent site to advertise a specific game title or console.
  • New Reality- Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds. This includes but is not limited to augmented reality, virtual reality, and mixed reality.
  • Other - Entries in this category are for work not defined by any of the available categories.


Entry Fees

Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)

Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)

Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.


Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Casestudy Video (1)
  • Case Image/Board (1)
  • Execution Video (10)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.