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Games: Key Art Craft

Entries in this medium include technique and craft/skills used in the execution of key art design.

See previous award winners in this medium here

Industry Type

  • Games- This refers to all video games for sale, rent, and subscription that are produced for computers, consoles, handheld devices, mobile devices, and online. This includes any entries promoting a publishing company, console company, or a collection of games.



  • Copywriting – Entries in this category are for the writing of promotional text included in key art design.
  • Graphic Design – Entries in this category are for the use of computer-generated and three-dimensional imagery in key art design.
  • Typography – Entries in this category are for the arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in key art design.
  • Use of Illustration – Entries in this category are for visual elements presented as a drawing, painting, computer graphic, or other work of art in key art design.
  • Use of Photography – Entries in this category are for the lighting, color, camera choices, and editing of photographs included in key art design.
  • Other – Entries in this category are for work not defined by any of the available categories.


Entry Fees

Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)

Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)

Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more executions in the same medium and category.


Required Media

  • Cover Image (1)
  • Execution Image (1)

Optional Media

  • Casestudy Video (1)
  • Case Image/Board (1)
  • Execution Video (10)
  • Supporting PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.