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Games: Public Relations

Entries in this medium include marketing efforts and brand communications that impact a game title or game publisher’s perception, awareness, and/or garner media coverage. This includes press/influencer kits & collateral.

See previous award winners in this medium here


Industry Type

  • Games- This refers to all video games for sale, rent, and subscription that are produced for computers, consoles, handheld devices, mobile devices, and online. This includes any entries promoting a publishing company, console company, or a collection of games.


  • Brand Image - Entries in this category are for public relations campaigns/efforts designed to create a specific identity for a game publisher or game title and its positioning in the marketplace and what it means to its target audience.
  • Collateral, & Influencer, Press, Talent Kits- Entries in this category are specific to direct marketing of a game title or publishing company targeted toward influencers and/or industry executives. They may include brochures, direct mail, and dimensional pieces. These entries also include Press Kits, For-Your-Consideration, screeners, and publicity pieces.
  • Direct- Entries in this category are video game promotions that have a direct call to action for awareness.
  • Product Localization Relaunch- Entries in this category are for marketing an existing property and/or brand to a new market.
  • Social Good- Entries in this category focus on creating awareness for a cause.
  • Other - Entries in this category are for work not defined by any of the available categories.


Entry Fees

Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)

Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)

Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.


Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Casestudy Video (1)
  • Case Image/Board (1)
  • Execution Video (10)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.