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Home Entertainment: Public Relations

Entries in this medium include marketing efforts and brand communications that impact a home entertainment title or franchise’s perception, awareness and/or garner media.

See previous award winners in this medium here

 

Entry Type

  • Home Entertainment - This refers to titles released for rental or purchase on Blu-ray or DVD or transactional video-on-demand. This also refers to any entries promoting a movie studio, broadcast or streaming network, or a legacy entertainment intellectual property (IP) for Home Entertainment purposes.


Categories

  • Brand Development - Entries in this category are for public relations campaigns / efforts designed to create a specific identity for a home entertainment title or franchise and its positioning in the marketplace and what it means to its target audience.
  • Social Good - Entries in this category focus on creating awareness for a cause.
  • Special Event/Stunt - Entries in this category promote a face-to-face event or activation specifically designed to deliver a message or create interest in a home entertainment title.
  • Other - An entry in this category is for work that is not defined by any of the available categories.

 

Entry Fees

Mar 3rd - May 14th: $325

May 15th - July 16th: $375

July 17th - Aug 20th: $425

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Image (up to 10)

Optional Media

  • Video (1)
  • PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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