Live Entertainment: Experiential & Activations
Entries in this medium connect a live entertainment title or brand and its target audience through an experience. This can include both in-person and virtual events/experiences.
See previous award winners in this medium here
Industry Type
- Live Entertainment - This refers to any entries that promote a ticketed event for a live or virtual audience including, but not limited to theatre, performing arts, concerts, and festivals. This entry type also refers to any entries promoting a live entertainment organization or venue.
Categories
- Consumer- Entries in this category connect a title and its target audience through an experience (B2C).
- Special Event & Stunt- Entries in this category promote a face-to-face, virtual event or activation specifically designed to deliver a message or create interest in a live entertainment title or brand.
- Trade- Entries in this category connect the video game industry with each other for the purpose of insight and trade (B2B).
- Other- Entries in this category are for work not defined by any of the available categories.
Entry Fees
Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)
Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)
Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)
Please note that prices increase based on the deadline period. See the Entry Fees section for details.
Campaigns
This medium type is eligible for campaign entries.
- Campaigns consist of 2 or more executions in the same medium and category.
This medium type is eligible for mixed campaign entries.
- Mixed Campaigns consist of 2 or more executions in the same medium, but different categories.
Required Media
- Cover Image (1)
- Execution Image (up to 10)
Optional Media
- Casestudy Video (1)
- Case Image/Board (1)
- Execution Video (10)
- Execution Audio (1)
- Supporting PDF (1)
- URL (4)
For details on the specific media requirements please see the Media Requirements section.
For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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