Clio Resources

Theatrical: Experiential & Activations

Entries in this medium connect a movie title, brand, or studio and its target audience through an experience. This can include both in-person and virtual events and experiences.

See previous award winners in this medium here

Industry Type

• Theatrical- This refers to any feature-length film. This includes any new film title that is released in theaters or at a film festival. This also includes any special engagement content in theaters. This also includes any entries promoting a movie studio.

Categories

• Consumer - Entries in this category connect a title, network, studio, or brand and its target audience through an experience (B2C).
• Studio Event & Stunt - Entries in this category promote a face-to-face or virtual event or activation specifically designed to deliver a message or create interest in a movie title, brand, or studio.
• Trade - Entries in this category connect the entertainment industry with each other for purpose of insight and trade (B2B).
• Other - Entries in this category are for work not defined by any of the available categories.

Entry Fees

April 10th - June 14th: $375

June 15th - July 12th: $475

July 13th - Aug 2nd: $575

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Casestudy Video (1)
• Case Image/Board (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.