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Theatrical: Fan Engagement

Entries in this medium are for creative executions that communicate and engage with a fan, entire fan base, or community with the goal of creating a deeper connection.

See previous award winners in this medium here

Industry Type

  • Theatrical- This refers to any feature-length film. This includes any new film title that is released in theaters or at a film festival. This also includes any special engagement content in theaters. This also includes any entries promoting a movie studio.


  • Audio Visual- Entries in this category are for audio/visual pieces that engage fans.
  • Design - Entries in this category are for the visual craft that conveys brand and product messages to fans in an effort to inspire, compel, and create brand recognition.
  • Digital & Mobile- Entries in this category are for any digital media that is used to provide an experience and/or give fans the ability to interact through technology.
  • Experiential & Events- Entries in this category connect a brand and its target fan base through an experience.
  • Partnerships- Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations to generate fan engagement.
  • Social Good- Entries in this category focus on creating awareness among a fan base for a cause.
  • Social Media- Entries in this category are for any digital media that is used to provide shareable and interactive content for fans through social media.
  • User Generated Content- Entries in this category are for marketing and advertising promotions that enlist fans to create content or interact with an entertainment property in a new way.
  • Other - Entries in this category are for work not defined by any of the available categories.


Entry Fees

Deadline 1: April 10th - June 14th: $375 (Single) | $750 (Campaign)

Deadline 2: June 15th - July 12th: $475 (Single) | $950 (Campaign)

Deadline 3: July 13th - Aug 2nd: $575 (Single) | $1,150 (Campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.


Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Casestudy Video (1)
  • Case Image/Board (1)
  • Execution Video (10)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.