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Theatrical: Out of Home

Entries in this medium consist of any large-format advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to: billboards, transit, and digital outdoor advertising.

See previous award winners in this medium here


Industry Type

  • Theatrical- This refers to any feature-length film. This includes any new film title that is released in theaters or at a film festival. This also includes any special engagement content in theaters. This also includes any entries promoting a movie studio.



  • Billboard – Entries in this category are for printed large outdoor executions, usually along roadways, on rooftops or on the sides of tall buildings. They may include printed billboards, 3-D or mechanical billboards.
  • Building Wrap – Entries in this category are for printed graphics on a building façade that would not normally be considered a billboard.
  • Bus Shelter – Entries in this category are for one-sheets that are specifically designed for bus shelters.
  • Digital Outdoor – Entries in this category include all single outdoor digital executions. This includes motion posters & digital bus shelters.
  • Mural – Entries in this category are for murals that promote a movie title, brand or studio.
  • Takeover – Entries in this category are for multiple out-of-home executions that take over a single location and function as a single piece. This includes digital takeovers.
  • Transit – Entries in this category are for static advertising placed on anything that moves, such as buses, subways, trains, trucks, and taxis.
  • Wild Post – Entries in this category are typically a series of static posters attached along walls, construction sites, building sides, or other public places that function as a single piece.
  • Other – Entries in this category are for work not defined by any of the available categories.


Entry Fees

April 10th - June 14th: $375

June 15th - July 12th: $475

July 13th - Aug 2nd: $575

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.


Required Media

  • Cover Image (1)
  • Execution Image (1)

Optional Media

  • Casestudy Video (1)
  • Case Image/Board (1)
  • Execution Video (1)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.