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Theatrical: Public Relations

Entries in this medium include marketing efforts and brand communications that impact a film title or movie studio’s perception, awareness, and/or garner media coverage. This includes press/influencer kits & collateral.

See previous award winners in this medium here


Entry Type

  • Theatrical - This refers to new movie titles released in theaters, at a film festival, or theater-at-home, and/or any film that is Academy Award eligible. This also refers to any entries promoting a movie studio.


Categories

  • Brand Development - Entries in this category are for public relations campaigns / efforts designed to create a specific identity for a film title or movie studio, its positioning in the marketplace, and what it means to its target audience.
  • For-Your-Consideration - Entries in this category are for marketing and advertising efforts specifically created to promote a title for awards consideration.
  • Press/Influencer Kits & Collateral - Entries in this category are specific to direct marketing of a film title or studio targeted toward influencers and/or industry executives. They may include brochures, direct mail, and dimensional pieces.
  • Social Good - Entries in this category focus on creating awareness for a cause.
  • Special Event/Stunt - Entries in this category promote a face-to-face event or activation specifically designed to deliver a message or create interest in a film title or studio.
  • Other - An entry in this category is for work that is not defined by any of the available categories.

 

Entry Fees

Mar 3rd - May 14th: $325

May 15th - July 16th: $375

July 17th - Aug 20th: $425

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Image (up to 10)

Optional Media

  • Video (1)
  • PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.

 

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