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Theatrical: Public Relations

Entries in this medium include marketing efforts and brand communications that impact a film title or movie studio’s perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

Industry Type

  • Theatrical- This refers to any feature-length film. This includes any new film title that is released in theaters or at a film festival. This also includes any special engagement content in theaters. This also includes any entries promoting a movie studio.


  • Brand Image - Entries in this category are for public relations campaigns/efforts designed to create a specific identity for a film title or movie studio, its positioning in the marketplace, and what it means to its target audience.
  • Collateral & Influencer, Press, Talent Kits- Entries in this category are specific to direct marketing of a film title or studio targeted toward influencers and/or industry executives. They may include brochures, direct mail, and dimensional pieces.
  • Direct- Entries in this category are movie title, brand, or studio promotions that have a direct or call to action for awareness.
  • For-Your-Consideration - Entries in this category are for marketing and advertising efforts specifically created to promote a title for awards consideration.
  • Product Localization Relaunch - Entries in this category are for marketing an existing property and/or brand to a new market.
  • Sizzle Reel - Entries in this category are for promotional videos that provide a stylized overview of a studio, service, or film and help convey key messages to consumers, clients, and other target audiences.
  • Social Good - Entries in this category focus on creating awareness for a cause.
  • Use of Influencer & Talent - Entries in this category are for promotions with effective use of influencer or talent.
  • Other - Entries in this category are for work not defined by any of the available categories.


Entry Fees

April 10th - June 14th: $375

June 15th - July 12th: $475

July 13th - Aug 2nd: $575

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Casestudy Video (1)
  • Case Image/Board (1)
  • Execution Video (10)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.