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Sports Betting

Entries in this medium are for any sports betting advertising which includes, but is not limited to, daily fantasy sports and online sportsbooks.

See previous award winners in this medium here.

 

Categories

  • Apps – Entries in this category are for apps whose primary purpose is to promote a particular product or service.
  • Experience/Activation – Entries in this category connect a brand and its target audience through an in-person or virtual experience, event, or activation.
  • Fan Engagement – Entries in this category are for creative executions that focus on communicating and engaging with a sports fan, entire fan base, or community with the goal of creating a deeper connection, increasing ticket sales, or driving fan loyalty.
  • Film – Entries in this category include all types of video advertising. This includes, but is not limited to commercials.
  • Out of Home – Entries in this category consist of any large-format printed or digital advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to: ambient, billboards, posters, building wraps, transit advertising, and mixed campaigns.
  • Partnerships/Sponsorships – Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, and/or organizations.
  • Public Relations – Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

April 23 - June 7: $450

June 8 - July 19: $575

July 20 - September 6: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (up to 10)
  • Audio (1)
  • PDF (1)
  • URL (up to 10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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